AwardTrack, enews.com Establish Marketing Partnership; Internet's Leading Magazine Subscription Retailer Launches Rewards-Based Program With Online Loyalty Marketer.Business Editors/High-Tech Writers SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--March 14, 2000 AwardTrack Inc., a 24/7 Media company (Nasdaq:TFSM), and enews.com, the largest magazine subscription retailer on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , today announced a marketing relationship in which enews.com becomes the exclusive magazine provider for AwardTrack's consumer portal, Points Universe. Members of Points Universe (www.pointsuniverse.com) can both earn points or redeem redeem v. to buy back, as when an owner who had mortgaged his/her real property pays off the debt. The term also refers to paying the amount due and all charges after a foreclosure (due to failure to make payments when due) has begun. points through magazine subscription purchases from enews.com, which gives consumers access to nearly 1,000 popular titles. The relationship demonstrates AwardTrack's ability to offer customers a valuable rewards program by attracting top brands. In recent months, Media Metrix rated enews.com as the fastest-growing consumer e-commerce company measured by average daily visitors, and the eighth largest e-commerce site overall. "AwardTrack continues to focus on aligning a·lign v. a·ligned, a·lign·ing, a·ligns v.tr. 1. To arrange in a line or so as to be parallel: align the tops of a row of pictures; aligned the car with the curb. itself with the best brands on the Internet and providing our partners with a technology solution that helps them develop new ways of attracting and retaining customers through loyalty marketing programs," said Jack Daley, AwardTrack's executive vice president of worldwide business development. "Our relationship with enews.com further validates the value proposition of our offering." "We are very excited about working with AwardTrack's PointsUniverse, and look forward to enjoying a long and mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" relationship with them. Establishing a marketing partnership between PointsUniverse and enews.com is a great idea because everyone wins, including the consumers and the magazine publishers," said David Gitow, Chief Marketing Officer for enews.com. About AwardTrack, Inc. As part of the 24/7 Media family, AwardTrack is an Internet software company committed to the design, development and operation of private label online loyalty marketing solutions for third party e-businesses. Its simple and affordable loyalty solutions build brand, drive sales, and increase customer loyalty by rewarding customers for their business. To find out how to partner with AwardTrack to create a customized loyalty marketing program for your business, please visit us at www.AwardTrack.com or call us at 1-888-242-0180. PointsUniverse is the company's consumer site in which customers can earn points for simply visiting and using PointsUniverse, redeem points from a growing network of merchants, and consolidate, manage and maximize existing loyalty programs such as frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons programs. About 24/7 Media, Inc. Reaching nearly 60 percent of all online users in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , 24/7 Media Inc. is one of the largest Internet media and technology companies. Through its worldwide online advertising and direct marketing networks, 24/7 Media provides a full suite of interactive marketing solutions and services for online, broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). and wireless devices. Products and services include 24/7 Network; 24/7 Media Technology Solutions (24/7 Connect for Network and Advertisers/Publishers and e.merge); 24/7 Mail, houses a permission based database with over 20 million names under management; AwardTrack, a third-party, private label loyalty reward online points program; and IMAKE, a full-service software development and systems integration company focusing on niche products and custom software development specializing in information technology consulting Information technology consulting (IT consulting or business and technology services) is a field that focuses on advising businesses on how best to use information technology to meet their business objectives. services and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and solutions. Based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , 24/7 Media Inc. has offices in 49 cities in 29 countries. For more information, please visit www.247media.com. About enews.com enews.com is the leading magazine retailer on the Internet, offering subscriptions to nearly 1,000 magazines from more than 650 publishers. In recent months, enews.com has been cited as the No. 1 fastest-growing E-Commerce Company as measured by average daily visitors by Media Metrix, the eighth largest e-commerce site on the Web and a "Top 100 Web Site," by PC Data, and the 15th Top Advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase on the Web by Nielsen/NetRatings. enews.com is the premier magazine seller on Yahoo!, Excite, Lycos, Tripod and Webcrawler, as well as on barnesandnoble.com. The company also boasts an extensive affiliate program, The Newsstand Network, which includes nearly 50,000 Web sites selling enews.com magazines to niche audiences. The company was founded in 1993 and has offices in Washington, D.C. and New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . enews.com recently secured major equity investments from strategic partners barnesandnoble.com and Hachette Filipacchi Magazines, Inc. |
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