Award-winning newsletter and web site exemplify print and online synergy. (Online Publishing).The Newsletter Awards Competition, sponsored by The Newsletter on Newsletters, featured a new category in 2001 --the Special Synergy Award for Best Use of Online Resources to Complement Print Publications. Winning the Gold Award in this category was Communicating Food for Health Newsletter and the web site www.foodandhealth.com, both the products of Food & Health Communications Inc. While some of the other entries were impressive, they m erely duplicated online what was offered subscribers in print, rather than have one medium complement the other, as do this newsletter and its web site. Taglined "Delicious Ideas and Resources for Nutrition Education," Communicating Food for Health offers subscribers many handouts and reproducible features that they may pass along to their own constituencies. They include clip art A set of canned images used to illustrate word processing and desktop publishing documents. , health calendars, recipes, postcards, posters, charts, and videos. Each issue of the newsletter contains many online resources that the reader may access to learn more about any given topic. These resources are not limited to www.foodandhealth.com, but also feature other sites such as the Food & Drug Administration's www.fda. com. The innumerable online resources backing up just one article For example, the lead article on Hypertension & Weight Loss states, "Weight loss helps lower blood pressure in the short term. It also helps prevent diabetes. But reducing dietary salt intake is far more important for long term blood pressure control than losing weight." The article concludes, "For more information on diet and hypertension, see the insert for our heart materials or go to the CPE (Customer Premises Equipment) Communications equipment that resides on the customer's premises. CPE - Customer Premises Equipment section of www.foodandhealth.com and view the article." Once at the web site, the reader finds more information than any one newsletter could possibly include in its pages for one article, much less for each of its articles. The salt and hypertension piece, for example, is complemented online by a 12-page article (in small print) by James J. Kenney
James J. Kenney (1869 – 1916) was the first fire chief in the city of Berkeley, California. Kenney was born in 1869 in San Francisco, California, one of 3 children. , PhD, RD, FACN FACN Fellow of the American College of Nutrition FACN Foreign Agent Control Node FACN Fundación Argentina de Cl ca Neuropsiquiátrica FACN Fleet Air Coordination Net FACN Functional Assessment Completion Notice FACN Functional Assessment Conduct Notice , which also offers 3 CPE Hours as approved by the ADA Ada, city, United States Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area. , DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. , and AAFCS AAFCS American Association of Family and Consumer Sciences (formerly American Home Economics Association) AAFCS Advanced Automatic Flight Control System . The article, in turn, is followed by more than three pages of scholarly footnotes. Following the article is a 6-page self-study test on salt--plus links to Food & Health Communications' standard supplemental resources mentioned above: posters, recipes, etc. But that's not all: in addition to the lengthy article, the web site offers 22 links to related articles on Diet and Disease, Weight Loss, and Wellness/Food. For example, under "Food Links," there are no fewer than 116 links to Associations and Councils, seven to Beans, seven to Chocolate, 141 to Companies and Products, 12 to Dairy, 19 to Food Safety, 41 to Fruits, 1 to History of Food, seven to Spices, 17 to Sweeteners, 25 to Turkey Tips, and 36 to Vegetables. Each of the topics in these links is mentioned in the original print newsletter article. Both vertical and horizontal links What Food & Health Communications is offering its subscribers on the web site is both depth and breadth-both vertical and horizontal links to resources. That is, the reader interested in hypertension and diet may delve down into "everything you ever wanted to know about salt" or may range across the horizon to link into various diets and foods (Beans, Turkey, etc.). But there's still more. (Isn't this beginning to sound like those TV commercials that offer steak knives "for only $19.95," which also throw in a cookbook (programming) cookbook - (From amateur electronics and radio) A book of small code segments that the reader can use to do various magic things in programs. One current example is the "PostScript Language Tutorial and Cookbook" by Adobe Systems, Inc (Addison-Wesley, ISBN ("A $20 value"), a knife sharpener ($4.95), a meat thermometer thermometer, instrument for measuring temperature. Galileo and Sanctorius devised thermometers consisting essentially of a bulb with a tubular projection, the open end of which was immersed in a liquid. ($6.95)-"All for just $19.95"?) Subscribers may also sign up for a "FREE monthly electronic newsletter that brings you our editor's picks of unique and seasonal nutritional education resources from the internet." That's plus contests and games, too. Summary of online resources Judy Doherty, publisher at Food & Health Communications Inc., summarized the online resources that complement the print newsletter (a summary that, with adjustments, could serve as a web site developer's checklist): * Online access to current and back issues of CFFH. Readers can access the current issue before it's even printed. "They are very happy with this feature," she said. * Indexes for CFFH that are searchable in any browser. * Searchable database Refers to databases on the Web that are searchable by typing in a query. The term is quite redundant because all databases are searchable. In fact, that is one of their major features. of recipes previously printed in CFFH. * Elaborate linking system for links to food products previewed in CFFH. "Instead of directing them to outside links, we tell them to see www.foodandhealth. corn/links/ and search on a keyword," Doherty said. "We even add categories of links for this purpose!" * Full-text articles with references to accompany a shorter, more concise front-page article of CFFH. Subscribers who are dietitians can take a test to get CE credit for reading these articles online. * Free e-mail See Internet e-mail service. newsletter to keep readers updated to all of Food & Health's online resources. * Free handouts. "This is a great idea," Doherty said. "We create handouts as freebies for our direct mail packages and then turn them into PDF files See PDF. which we post to our web site. "These are always announced in issues of CFFH as another subscriber bonus! These really help promote our presentation kits because people are impressed with the quality of these handouts and want MORE." * Searchable database of free clip art. "This is a good way to attract a lot of traffic to our site," Doherty said, "and we can reuse reuse - Using code developed for one application program in another application. Traditionally achieved using program libraries. Object-oriented programming offers reusability of code via its techniques of inheritance and genericity. clip art we developed for the newsletter. This also really promotes our CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). of clip art for sale." * Monthly tips and recipes that cannot fit in the current issue of CFFH. "This is a great way to offer even more to our customers without added printing and postage costs," she said. "It also attracts them online so they buy our ancillary products." What has this done for the bottom line? Judy Doherty concluded, "Our renewal rates are up five to six percent. Our ancillary sales are growing by leaps and bounds (up 150 percent for 2001 as compared to 2000) without any real increase in marketing costs (paper, printing postage)." She continued, "We have instant response to our free email newsletter-sales come in right away by fax, phone, e-mail, and mail." Talk about a value-added subscription! And talk about creating a wide range of ancillary niche-market products and revenues-all stemming from a 10x/year print newsletter priced at only $79. RELATED ARTICLE: The Newsletter on Newsletters 2001 Newsletter Awards Competition Special Synergy Gold Award for Best Use of Online Resources to Complement Print Publications Print newsletter production specs (SPECificationS) The details of the components built into a device. See specification. : * 12 pages, 8 1/2 x 11", saddle stitched saddle stitch n. 1. A simple overcasting stitch, usually of a thread contrasting in color with the fabric, used primarily as ornament on clothing. 2. * Stock: 70# Opaque * Typefaces This is a list of typefaces. Serif Here you can find a graphical version of this table.
Executive editor: Judy Doherty Designer: Able Design. Dan Kaplan Illustrator: Wilhelm Gerdts Promotion copywriter: Betsy Marris Publisher: Food & Health Communications Inc., P.O. Box 266495, Westan, FL 33326. 954-385-5328, fax 954-385-5329, www.foodandhealth.com. |
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