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Award-winning Global Navigator easy on the eyes--and the mind.


Toronto-based Ariad Custom Publishing, headed by Hugh Furneaux, produces more than 30 newsletters for clients who include four of the six largest banks in Canada Government
  • Bank of Canada (Central Bank)
  • Business Development Bank of Canada
"Big six" banks
  • Royal Bank of Canada
  • Bank of Nova Scotia
  • Toronto-Dominion Bank
  • Bank of Montreal
  • Canadian Imperial Bank of Commerce
 and the largest financial planning Financial planning

Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against
 firm and mutual fund company in Canada.

Furneaux is no stranger to gold and silver. He has recieved no fewer than four gold awards in The Newsletter on Newsletters Awards Competition since 1992, in the corporate-external category. With a 1999 silver award for Scudder Global Navigator, Ariad now has six silver awards.

And this from a competition whose judges change from year to year.

While awards are an excellent measure of work well done,* the critical criterion is happy clients and readers. Ariad's ever-expanding business and repeat business are testament to that.

Global Navigator is typical of Ariad's winning design formula, applicable to all types of newsletters:

* Ariad's good rapport with its clients comes from a definite understanding of the needs of readers, a focus on benefit-oriented information, and an excellent grasp of the various subject matters being published.

* Thorough research, hard facts, and quality advice are all delivered with a high level of ediitorial and design competence

Production specs:

* 8 pages, 8 1/2 x 11"

* Stock: 80 lb. #2 matte

* Typefaces This is a list of typefaces. Serif
Here you can find a graphical version of this table.
  • Aldus
  • Antiqua
  • Aster
  • Baskerville
  • Bell (Monotype) Didone classification serif type deisgned by Richard Austin, 1788
  • Bembo
  • Benguiat
: Nameplate--Trojan Bold; headlines--AGaramond; body text--AGaramond

* Ink: CMYK (Cyan Magenta Yellow blacK) The color space used for commercial printing and most color computer printers. In theory, cyan, magenta and yellow (CMY) can print all colors, but inks are not pure and black comes out muddy.  

Editor: Suzanne Burrows

Designer: Wojtek Pasternak

Publisher: Published for Scudder Canada Investor Services Ltd. by Ariad Custom Publishers, 119 Spodina Ave., #1000, Toronto, Ontario M5V 2L1, 416-971-9294, ext. 224, fax 416-971-9292 furneaux@ariad-ltd.com.

* Note the many entry points Global Navigator offers its readers (who are, after all, receiving a newsletter they didn't ask or pay for). Oversize o·ver·size  
n.
1. A size that is larger than usual.

2. An oversize article or object.

adj. o·ver·size also o·ver·sized
Larger in size than usual or necessary.

Adj. 1.
 first paragraphs lead the reader into generously leaded body text which, in turn, is broken up with frequent boldfaced subheads.

* Informative sidebars and charts complement the articles.

* A classy class·y  
adj. class·i·er, class·i·est Informal
Highly stylish; elegant.



classi·ness n.
, four-color printing job and the look and feel of the paper stock round out the presentation. In the words of one judge, "Without the highest quality printing, all of the hard work to provide on-target research, writing, continuity and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  seed-planting would have been wasted."
COPYRIGHT 2000 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Newsletter on Newsletters
Date:Jul 15, 2000
Words:343
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