Award-Winning Trade Show Embraces Tasty Global Foods Market.

Healthy Ethnic Foods Pavilion to debut at Natural Products Expo West 2007

BOULDER, Colo. -- From tacos to pad thai, dhal to capers, shoppers and chefs nationwide are exploring the marketplace for new ethnic tastes to satisfy their "frequent-flier" palettes. This unabated interest in ethnic food is driving grocery stores and foodservice establishments to diversify their offerings and provide a more global approach. Filling the gap for retailers will be the new Healthy Ethnic Foods pavilion at Natural Products Expo West 2007.

The flavorful intersection of authentic ethnic food and health & wellness, the Healthy Ethnic Foods pavilion will offer companies at the nation's largest natural and organic products trade show, Natural Products Expo West, the opportunity to meet buyers and do business in an area focused on the diversity of offerings now available in ethnic foods. Natural Products Expo West, produced by New Hope Natural Media, runs March 9-11, 2007, in Anaheim, Calif.

"Nearly $1 of every $7 spent on food groceries in this country goes to ethnic foods," said Alan Peterson, senior vice president of New Hope Natural Media's Trade Show Group. "Ethnic foods aren't just a passing trend. They are a way of life for most consumers today. New Hope is proud to play a role in launching new healthy ethnic food products and connecting long-time producers with new sales opportunities."

The U.S. ethnic foods market is estimated at $75 billion in annual sales, and healthy, natural and organic foods play a growing role in that market.

A recent study by the Hartman Group, a market research firm, shows that Asian-American and Latino consumers are more likely to buy organics than Caucasian shoppers. Although the greatest number of organic shoppers are white, when considered proportional to population size, the study finds that Latino customers are actually more likely to purchase organic items.

"Latinos are the fastest-growing segment of the U.S. population, so their interest in organics represents a huge marketing opportunity for not only traditional natural products retailers but also companies that make new, healthier versions of more familiar products," says Peterson. "And then there are Italian, Cajun, Middle Eastern and kosher foods. We'll bring all of these ethnic specialties together under one roof."

Vendors exhibiting in the Healthy Ethnic Foods Pavilion will reach more than 10,000 qualified buyers, including mass market stores, specialty stores, natural products retailers, restaurants, independent grocers and brokers.

Natural Products Expos have led the natural and organic products industry for over 25 years. Ranked among the top 100 U.S. trade shows by Tradeshow Week for several years running, Natural Products Expo West continues to grow at a rate of 18 percent, attracting some 43,000 attendees from more than 80 countries around the globe.

For more information about Natural Products Expo West and the Healthy Ethnic Foods pavilion, visit www.expowest.com or call [phone].

New Hope Natural Media is a division of Penton Media Inc. (OTCBB:PTON), a diversified business-to-business media company that provides high-quality content and integrated marketing solutions to more than a dozen industries including natural and organic products.