Award-Winning Sales Simplicity Software Embraced by Five New Home Builders, and Now More Than 100 BuilderMT Clients.

Sales Simplicity's Powerful Sales & Marketing Tools Continue to Win Clients in a Challenging Market

CHANDLER, Ariz. -- Sales Simplicity Software, the widely acknowledged leader in sales automation, CRM and marketing for the construction sector, announced today that it continues to add record numbers of users to its expanding client base, with five new marquee builders, and achievement of another sales milestone: Sales Simplicity is now used by more than 100 BuilderMT clients.

In February alone, five new clients ordered deployments of the award-winning Sales Simplicity application. Sales Simplicity Software now serves more than 240 homebuilders, developers and realtors in the U.S., Canada and Costa Rica.

New Sales Simplicity clients include:

1. Tim O'Brien Homes, Waukesha, WI;

2. Anderson Homes, Cary, NC;

3. Westwind Homes, Laredo, TX;

4. Timber Ridge Homes, Medford, NY;

5. RE Services, Ltd., Toronto, ON.

With these recent sales, the BuilderMT client total crossed the "100 User" threshold; today, BuilderMT and Sales Simplicity Software share 103 clients, more than four times any competitor. Moreover, in a sign of even wider acceptance of Sales Simplicity, international inquiries have spiked recently from home builders and developers in Mexico, Australia and South Africa.

Customer satisfaction continues to drive much of the demand. Jasonn Ross of Essex Homes, Lexington, SC (400 annual starts) recently completed a Sales Simplicity deployment. "We switched completely to Sales Simplicity for all of our sales and reporting on January 1st, 2009. The application replaced three independent pieces of software that were in use, resulting in significant savings."

"We are saving our clients tens of thousands of dollars, and in some cases replacing multiple software systems with one robust application that's easy to use," said Barry Forbes, Sales Simplicity's president. "For clients that are 'still standing' when the market returns, we're delivering efficiency and automation in a cost-effective solution. Now is the time to switch to Sales Simplicity."

Builders, developers, and realtors are searching for single-source tools that manage prospects, eleads, follow-up, selections, electronic contracts, automated email alerts and eblasts, all the while accessing superior reporting from a single database. By delivering these tools in one user-friendly application, Sales Simplicity Software revolutionizes business processes, automating and monitoring what used to require multiple people and multiple applications. The savings are real and tangible.

About Sales Simplicity

Sales Simplicity Software, Inc., based in Chandler, Arizona, is the creator and marketer of leading sales automation, CRM, marketing and eLead management tools for new single-family, semi-custom and custom homes; condo and multi-family builders; developers and new-home realtors; and, apartment sales and rental agents.

For more information about Sales Simplicity, call [phone] or visit www.SalesSimplicity.net.