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Award-Winning LEGO Products Top Holiday Wish Lists.


Entertainment Editors/Business Editors

ENFIELD, Conn.--(BUSINESS WIRE)--Nov. 26, 2003

This Friday starts the official holiday shopping rush as parents scramble to fulfill their children's wish lists. This season, toy experts agree the LEGO(R) brand has something creative and fun for everyone - with LEGO products receiving more than 100 awards and accolades to date.

The National Retail Federation's 2003 Holiday Consumer Intentions and Actions Survey ranks any kind of LEGO among the top 10 items for boys. Topping both children's and experts' lists this year are CLIKITS(TM), BIONICLE BIONICLE Biological Chronicle (Lego) (TM), LEGO Sports Lego Sports is a LEGO theme that started in 2000. Soccer/Football (2000–present)
  • 3401 Shoot N' Score
  • 3402 Small Grandstand with Lights
  • 3403 Fans Grandstand with Scoreboard
  • 3404 Black Bus
  • 3405 Blue Bus
 and LEGO Designer and Inventor Sets.

CLIKITS, a line of innovative fashion designer kits marking the LEGO brand's premiere in the arts & crafts category, quickly has become a hit with girls and experts. Sixteen collectible, compatible kits ($3.99-$29.99) let girls make and re-make jewelry, room decor and fashion accessories to express their style or fit their mood. The Toy Guy, Chris Byrne Chris Byrne co-founded the band Black 47 with Larry Kirwan in 1989. While still with the band, he created a side project - the "celtic hip-hop" band Seanchai & the Unity Squad. "Seanchai" is Byrne's hip-hop stage name, loosely translated from Irish as 'storyteller'. , said "This is an ideal marriage of the best of crafts and toys for girls in this age bracket." CLIKITS products have received numerous awards, including:

-- Oppenheim Toy Portfolio "Platinum Award"

-- National Parenting Center "Seal of Approval"

-- Parent's Choice Foundation "Approved" and "Recommended"

-- Dr. Toy's "Best Vacation Products" and "Recognition of

Excellence"

-- Nick Jr. magazine "Best Toys"

-- Toy Wishes magazine "Great New Innovation"

-- Toy Tips 4- and 5-star ratings

-- iParenting Media Awards

BIONICLE, the red-hot property for boys, continues to sizzle siz·zle  
intr.v. siz·zled, siz·zling, siz·zles
1. To make the hissing sound characteristic of frying fat.

2. To seethe with anger or indignation.

3.
. On average, 20 BIONICLE cans are sold per minute in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , making it one of the strongest and fastest growing properties in the industry. The legend continues with BIONICLE: Mask of Light, a new direct-to-video feature from Miramax and Buena Vista Home Entertainment ($19.99 VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. , $29.99 DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
) that soared to the top of home video sales charts in September. Six collectible Rahkshi figures ($8.99 each) are perfect for stuffing stockings, and bigger box Makuta
This is an article about a fictional character. Makuta can also refer to a family of drums (most commonly known as yuka) which are a part of the music of Cuba or a subdivision of the Zairean zaire currency.
 ($19.99) or Takanuva ($29.99) are sure to have boys playing on for hours. KB Toys knows what boys want, rating BIONICLE among their Top 20 holiday picks.

The LEGO Sports line of build-and-play games this year includes NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 Basketball. The flagship set, NBA Challenge ($49.99), received honors from The National Parenting Center, Parent's Choice Foundation, Toy Tips, Guide to Toys for Children with Special Needs and Parenting magazine "Toy of the Year." The Ultimate NBA Arena ($79.99), including collectible minifigures in the likeness of real NBA stars, received awards from Oppenheim Toy Portfolio, Parents magazine "Best Toys of the Year," Family Fun magazine "Holiday Picks" and Toy Wishes magazine "All-Star." Sports fans also can hit the ice with the LEGO NHL NHL Non-Hodgkin's lymphoma, see there  Hockey line - collectible head-slammer players with authentic NHL decals for $7.99 - or shred LEGO-style with Snowboarder Cross Race ($29.99) or other sets from the LEGO Action Sports line.

Classic LEGO construction with a new personality is the idea behind new LEGO Designer Sets ($6.99-29.99) and LEGO Inventor Sets ($14.99-$49.99). The launch campaign challenges consumers "What Will You Make?" with these versatile collections of LEGO bricks and elements. LEGO Designer Sets have received awards from the National Parenting Center, Parent's Choice Foundation and Parent's Guide to Children's Media. LEGO Inventor Sets were honored by Oppenheim Toy Portfolio, National Parenting Center, Parent's Choice Foundation, Toy Tips and Child magazine's "Best Toys of the Year."

LEGO products are available at most major toy and discount merchandise retailers, or online at www.LEGO.com/shop

LEGO and the LEGO logo are trademarks of The LEGO Group. (C) 2003 The LEGO Group.

(C) 2003 NBA Properties, Inc. All Rights Reserved.

NHL, the NHL Shield, National Hockey League National Hockey League (NHL)

Organization of professional North American ice-hockey teams. The league was formed in 1917 by five Canadian teams; the first U.S. team, the Boston Bruins, was added in 1924. It today consists of 30 teams in two conferences and six divisions.
 and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League. All Rights Reserved.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 26, 2003
Words:633
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