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Award-Winning, Animated Guide on Nutrition and Eye Health Now Available Online from ScienceBased Health.


CARSON CITY, Nev. -- Interactive resource delivers latest scientific findings in an easy-to-understand format to aid in a better understanding of the impact of nutrition on eye health

The press, medical professionals and consumers now have access to the latest scientific information on the crucial relationship between nutrition and eye health with the introduction of an interactive presentation produced by ScienceBased Health. Designed to be easily understood by consumers, the award-winning, animated presentation visually illustrates complex eye health issues, such as macular degeneration macular degeneration, eye disorder causing loss of central vision. The affected area, the macula, lies at the back of the retina and is the part that produces the sharpest vision.  and dry eye, and demonstrates how nutrition can intervene to help prevent and improve these conditions. A leading provider of premium nutraceuticals for eye health, ScienceBased Health features the presentation on its Web site (www.sciencebasedhealth.com).

According to Pamela Damsen, vice president of marketing for ScienceBased Health, the animated guide was developed with input from its advisory board of leading researchers and practitioners in ophthalmology, optometry optometry (ŏptŏm`ətrē), eye-care specialty concerned with eye examination, determination of visual abilities, diagnosis of eye diseases and conditions, and the prescription of lenses and other corrective measures.  and nutrition science and is intended as an educational tool for eye care practitioners and patients, as well as the media. Featured animations include depictions of how lutein lutein /lu·te·in/ (-in)
1. a lipochrome from the corpus luteum, fat cells, and egg yolk.

2. any lipochrome.


lu·te·in
n.
1.
 protects the macula, the role of omega fatty acids in dry eye, and how antioxidants Antioxidants
Substances that reduce the damage of the highly reactive free radicals that are the byproducts of the cells.

Mentioned in: Aging, Nutritional Supplements

antioxidants,
n.
 work. Click-through access to summaries of key scientific studies, organized by health concern, is also included.

The online presentation, which won the prestigious Beacon Award from the Northern California Business Marketing Association (see press release: ScienceBased Health Wins Beacon Award for Innovative CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 on Nutrition and Eye Health), is part of an ongoing effort at ScienceBased Health to provide reporters, physicians and consumers with credible information on nutrition's role in eye health. It is also available as a CD-ROM.

Among the specific topics and additional resources available on the Web site are:

-- EduFacts Eye Health Essays - The ScienceBased Health web site includes an online library of more than 50 of ScienceBased Health's exclusive EduFacts essays -- concise, single-page summaries of the latest scientific research on nutrition's role in eye health. EduFacts are compiled several times a year, when new clinical research or other noteworthy information in the field becomes available, and are distributed via fax to a list of reporters and physicians who have opted into the distribution list. Topics range from how nutrition can impact macular macular adjective Related to 1. A macule 2. The macula  health, optic nerve health and dry eye to the role of antioxidants, omega fatty acids and other key nutrients in maintaining visual health. Examples of topics recently covered by EduFacts include the LAST (Lutein Antioxidant antioxidant, substance that prevents or slows the breakdown of another substance by oxygen. Synthetic and natural antioxidants are used to slow the deterioration of gasoline and rubber, and such antioxidants as vitamin C (ascorbic acid), butylated hydroxytoluene  Supplement Trial) research, linking lutein and antioxidants to macular health; and the National Eye Institute's AREDS AREDS Age-Related Eye Disease Study  (Age-Related Eye Disease Study The Age-Related Eye Disease Study was a clinical trial sponsored by the National Eye Institute, one of the National Institutes of Health in the United States. The study was designed to
) research, linking antioxidant and zinc intake to a decrease in the rate of progression of age-related macular degeneration Age-related macular degeneration (ARMD)
Degeneration of the macula (the central part of the retina where the rods and cones are most dense) that leads to loss of central vision in people over 60.
 (AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. ). Access EduFacts at: http://www.sciencebasedhealth.com/sbh/resCen/theInst/EduFacts.asp. Or, opt-in by sending an email to: Edufacts@sciencebasedhealth.com.

-- Staying Healthy newsletter - ScienceBased Health publishes Staying Healthy, a free monthly newsletter for journalists and the general public that distills the vast amounts of new research and information about eye health so that people can be better informed about eye care. Written in easy-to-understand language, Staying Healthy is referenced and based entirely on scientific research. Access Staying Healthy at: http://www.sciencebasedhealth.com/sbh/resCen/theInst/newsletters.asp.

Opt-in by sending an email to: StayingHealthy@sciencebasedhealth.com.

-- Interviews with leading ophthalmologists - For journalists filing stories on nutrition in eye health, macular degeneration or dry eye, ScienceBased Health will also offer, on a first-come, first-served basis, interviews with experts in the eye health field, including some of the world's most renowned researchers and practitioners in ophthalmology and optometry and can also arrange experts to comment on these subjects. Contact Lori Evans at lori@evanspartners.com; 650-595-8776.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 5, 2004
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