Award marketing: the most effective way to differentiate your firm! (Publisher's Outlook).Award Marketing...Goes Beyond Hanging It On The Wall! AWARDS WITHOUT MARKETING ARE MEANINGLESS In today's super competitive environment...survival of the fittest often boils down to third-party endorsements! Savvy Savvy® Gynecology A contraceptive vaginal gel that ↓ transmission of STDs–eg, HIV, chlamydia, gonorrhea. See Contraceptive. marketers know that beyond such crucial criteria as quality, value, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , price, service etc., which practically every vendor claims, it is vitally important to rely on third-party endorsements in order to differentiate themselves from the crowd! A coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. award earned from a reputable source can be the most powerful tool for differentiation by far, provided that: a) it is bestowed from a reputable industry leading source and b) it is marketed effectively. One surefire way to differentiate yourself from competitors, both foreign and domestic, is to utilize your newly acquired award logo. These awards are normally presented to companies that have reached the upper echelon of the CRM/contact center industry. What better way to tell potential customers that your organization, your products and your services are a step above the rest? To help you maximize the impact of your award logo, we've compiled a quick list of potential uses. Be sure to co-locate your company logo or product logo with the award logo and use them on: * Your Company's Web Site * Trade Show Displays * All Advertisements * Direct Mail Flyers & Brochures * Business Cards * Company Letterhead & Envelopes * Fax Cover Sheets * Incentives & Gifts Such As: Pens/pencils Executive folders Balloons Mugs Notepads Tote bags Napkins Clocks/watches Desk accessories In the Macintosh, a program that is always available from the Apple menu no matter what application is running. Beginning with System 7, all applications can be turned into desk accessories. Luggage tags Key chains T-shirts Ties Calculators, etc. * On Anything And Everything You Can Imagine! Perception Is Everything In marketing, perception is everything. Using the award logo reinforces the perception among your clients and prospects that your company is a leader in the contact center/CRM industry. It tells them that you are a member of an exclusive group of companies with a record of achievement worthy of high honors and recognition from TMC TMC Technology Marketing Corporation (Norwalk, Connecticut) TMC Texas Medical Center (Houston, TX) TMC Traffic Message Channel TMC The Movie Channel TMC Traffic Management Center , for example, the industry's only credible authority on CRM, contact and customer interaction centers. * * Source: Alex Fraser Alex Fraser could refer to:
Some Guidelines guidelines, n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks. For Effective Use Of Awards Logos Following are some ideas on how to market your awards efficiently, to gain NEW customers and increase market share: 1. Develop a powerful, benefit-driven overall corporate concept and strategy for marketing and promotion. 2. Develop a consistent and cohesive cohesive, n the capability to cohere or stick together to form a mass. marketing plan where every part of the plan delivers EXACTLY the SAME MESSAGE. 3. Saturate sat·u·rate v. Abbr. sat. 1. To imbue or impregnate thoroughly. 2. To soak, fill, or load to capacity. 3. To cause a substance to unite with the greatest possible amount of another substance. the print, broadcast and online media with a powerful news release in which the importance of the award is clearly defined and elaborate on the authoritative position of the source. 4. Make sure your press release is original and doesn't use copycat, me-too-style wording that turns off every editor. 5. Develop ads that are benefit- and response-driven where your award logo is LARGE (i.e., 1-square-inch size at a minimum) and prominently displayed. 6. Define the meaning of the award and use it with your company and with your product logo everywhere. Pub Outtook" continued from page 2 7. Use integrated marketing and prominently display your award logo on the Web, in brochures, at trade shows, on stationary, in outbound and inbound in·bound 1 adj. Bound inward; incoming: inbound commuter traffic. Adj. 1. inbound marketing, in specialty promotional items Promotional items or promotional products refers to articles of merchandise that are used in marketing and communication programs. The items are usually imprinted or decorated with a company's name, logo or message, using techniques such as Embroidery, Silkscreen, or (i.e., mugs, golf shirts, etc.) along with your company name. 8. Use your award logo and your company name in each and every correspondence that leaves your company. 9. Be sure you place the award logo adjacent to your company name on your Web site. 10. Use your award logo in press conferences and at all board and user group presentations such as keynotes and seminar presentations. Use it in analyst meetings and any and all presentations and communications with Wall Street. 11. Always use your award logo EXTRA LARGE in full color. Small logos have no value. 12. Be proud of your achievement and say: Our award says it all! - From the industry's No. 1 magazine, called "The Bible of the industry" by The Wall Street Journal. 13. Last, but not least, rent a targeted email or mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new and send frequent messages to your target audience to inform them about the award and the fact that you are an industry leader in your field. You may obtain such lists from L.I.S.T., Inc. Contact Marc Negri at 516-358-5478, ext. 104 (marc@l-i-s-t.com) for more information. Network With And Learn From Winners The Global Call Center Outsourcing Summit[TM] (GCCOS GCCOS Global Call Center Outsourcing Summit ) this June 2-4 in Reno, Nevada will provide a unique opportunity for you to network and statt business relationships with the upper management of many of the companies that are winners of the 2002 MVP (Multimedia Video Processor) A high-speed DSP chip from Texas Instruments, introduced in 1994. Officially introduced as the TMS320C80, it combines RISC technology with the functionality of four DSPs on one chip. Quality Award and/or will be on the 2003 Top 50 Teleservices Agencies rankings list. In an environment that is laser-focused on successful teleservices outsourcing, attendees can spend three days networking with other top executives in the call center outsourcing field, exchanging views with peers who have tackled similar challenges, talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to" lecture, speech rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to other executives who have successfully implemented the latest technologies and finding partners and potential merger prospects. Conference sessions at GCCOS are scheduled to include: * Legislation Update: Coping with Do-Not-Call Legislation and Privacy Issues * Offshore Call Center Challenges and Opportunities * Outsourcing Offshore: The Ultimate Debate * The Wall Street Perspective * Mergers & Acquisitions Outlook * Improving Your Profit Margin * Essential Technology Investments * Site Selection * Web-Enabling the Call Center * CRM: First-Class Customer Service or Red-Faced Flop? For more information on attending or exhibiting at the Global Call Center Outsourcing Summit, see www.rmcnet.com/gccos. Important Information From TMC Research While I am on the topic of teleservices outsourcing, I would be remiss re·miss adj. 1. Lax in attending to duty; negligent. 2. Exhibiting carelessness or slackness. See Synonyms at negligent. if I did nor mention the upcoming release from TMC Research, The Worldwide Teleservices Outsourcing Market:: Analysis & Forecast, 2003. The upcoming research report will contain information vital to both outsourcing companies List of Outsourcing Firms<ref name="who" /> Revenue (USD) Logo Company Headquarters Country of Largest Employment Service $3300 million and those who are contemplating using their services. The report will contain teleservices agencies' profiles as well as industry statistics, such as the following, of the users and potential users of releservices outsourcing agencies, 30 percent have an interest in outsourcing off-shore, but of those who expressed an interest in outsourcing off-shore, 60 percent expressed concerns about doing it. Of the companies that have an in-house call center, 30 percent have had one for 5 to 10 years, 25 percent have had one for 10 to 20 years, and 11 percent have had one for more than 20 years. Respondents who have an in-house call center (including those who also outsource) expressed a majority opinion of 66 percent in favor o f a federal government-administrated national do-nor-call list as compared to 28 percent against (with 4 percent abstaining). Facts like these and many others will appear in the report, so I urge you to order yours today. To purchase a copy of the report, call Bruce Hirsch at 203-852-6800, ext. 130 or see www.rmcnet.com/research/. Sincerely, Nadji Tehrani Nadji Tehrani is an American businessman, the founder and CEO of Technology Marketing Corporation (TMC), which publishes magazines and runs conferences devoted to the business of telemarketing, a word on which Tehrani himself holds a registered trademark. TMC Chairman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Executive Group Publisher ntehrani@tmcnet.com |
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