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Award for flapjack export. (News & Installations).


A project to export flapjacks to the USA has won an HGCA HGCA Home Grown Cereals Authority (UK)  Enterprise Award 2002. The Award carries with it a grant of [pounds sterling]20,000 that will be used by The Fabulous Bakin' Boys on market research, packaging, investigating transport and distribution options, and promoting the flapjacks at trade shows and through PR. Organised by the Home-Grown Cereals Authority (HGCA), with support from the Meat and Livestock Commission The Meat and Livestock Commission, (MLC), was set up by the UK Government under the Agriculture Act 1967 with Government money with the remit to promote the sale of red meat. The MLC is a Non-Departmental Public Body and is still monitored by the Government.  (MLC (MultiLevel Cell) A flash memory technology that stores more than one bit per cell. Traditional flash memory defines a 0 or 1 bit based on a single voltage threshold. ) and Food from Britain, the award scheme aims to find and promote new market opportunities to increase consumption of UK cereals.

The Fabulous Bakin Boys was established 12 years ago as a company called The Delicious Donut Company. After branching out into muffins and flapjacks and actually ceasing production of donuts donuts - (Obsolete) A collective noun for any set of memory bits. This usage is extremely archaic and may no longer be live jargon; it dates from the days of ferrite core memories in which each bit was implemented by a doughnut-shaped magnetic flip-flop. , the decision was made to change the name of the company and The Fabulous Bakin' Boys was born.

Since then the company has expanded into high street retailing and now supplies most of the major supermarket chains with Fabulous Bakin' Boys multipacks of muffins, flapjacks, cakes and cookies.

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 a company spokesperson, the scheme to export flapjacks was born as a result of the number enquiries the company has been getting over the past four or five years. Flapjacks have been their fastest growing range for the past three years, due to the fact that they are a good one handed eat, are perceived as being healthy and have a long ambient shelf life. They have recently completed the installation of the world's first automated flapjack line, which has greatly increased manufacturing capacity, and so are now in a position to export to the USA.

All Fabulous's flapjacks are made with British oats oats, cereal plants of the genus Avena of the family Gramineae (grass family). Most species are annuals of moist temperate regions. The early history of oats is obscure, but domestication is considered to be recent compared to that of the other  and, if successful in the new endeavour, an extra 1000 tonnes of British cereals per year will be used.

Contact: Fabulous Bakin' Boys: tel 01993 777444
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Title Annotation:Fabulous Bakin' Boys plan to export flapjacks to USA wins award
Publication:Food Trade Review
Geographic Code:4EUUK
Date:Jul 1, 2002
Words:302
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