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Award Software establishes a Japanese subsidiary.


MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--June 3, 1997--Award Software International(R) Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AWRD), the world's No. 1 x86-based desktop and server BIOS provider, today announced it has established Award Japan KK, a majority-owned subsidiary majority-owned subsidiary

A firm in which more than 50% of outstanding voting stock is owned by the parent company.
 that will increase the company's marketing and support efforts in the growing Japanese PC market In Japan, NEC and Fujitsu are the two top computer vendors. The remainder of the market is divided among Apple, IBM, Epson, Toshiba, Sony and others. Japanese versions of Windows are widely used. .

The Yokohama-based subsidiary will be headed by Reza Afghan, who has been a vice president of Award Software since 1994. As president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Award Japan KK, Afghan will report to George Huang, chairman and CEO of Award Software.

"Award intends to become a leading player in the mobile and embedded computing markets worldwide, and we believe our success in the x86-based desktop and server BIOS markets gives us an excellent platform from which to expand," said Huang. "With a focused presence close to the customer, our new subsidiary positions us to increase our market share and build important long-term customer relationships."

Sun Electronics Corporation, a multinational leading designer and manufacturer of communication and entertainment hardware and software products, is another investor in Award Japan KK.

"We see ever-increasing growth potential for Award Software in the mobile and embedded computing market and are delighted to be included in this venture," said Masami Maeda, president of Sun Electronics Corporation.

Award Software is the leader in worldwide x86-based desktop and server BIOS shipments. EliteBIOS is the cornerstone system management software (SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
) product that Award Software designs, develops and markets to the manufacturers of desktop, server, mobile and embedded systems Embedded systems

Computer systems that cannot be programmed by the user because they are preprogrammed for a specific task and are buried within the equipment they serve.
. Additional Award Software SMS products include the SMSAccess(TM) suite of applications for remote, streamlined system management, designed to reduce total cost of ownership. The company's PC Card enabling software for DOS, Windows 3.x Windows 3.x can refer to either an individual or all of the following versions of Microsoft Windows:
  • Windows 3.0
  • Windows 3.1x
These should not be confused with the first three releases of Windows NT, which were also given "3.x" version numbers, i.e.
, and Windows NT(R) is CardWare(R). APIAccess(TM) enables Win32(R) applications to run on embedded and UNIX UNIX

Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics).
(R) systems. Award Software continues to expand its research and development efforts to create innovative new products for the expanding computer and embedded systems industries. For more product information, email info@award.com .

The company's stock is traded on the Nasdaq National Market under the symbol AWRD. More information can be obtained from the company's SEC filing or by visiting Award Software's web site at http://www.award.com .

The address of Award Japan KK is: Award Japan KK, Tenko-50 Building - 5F, 2-7-19 Shinyokohama, Kouhoku-ku, Yokohama, 222 Japan. Telephone: 045-478-1130 Fax: 045-478-1131

The statements in this news release, other than the historical financial information, may contain forward-looking statements that involve risks and uncertainties including those associated with the acceptance of new technology and products, Award Software's ability to respond to technological change and other market conditions that could cause actual results to differ materially. Further information on factors that could affect the company's results is detailed in Award Software's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and on Form 10-Q Form 10-Q

See 10-Q.
 for the quarter ended March 31, 1997, as filed with the Securities and Exchange Commission. -0-

Note to Editors: All trademarks are the property of their respective owners.

CONTACT: Award Software International

Toni Goodrich, 415/968-8886

toni_goodrich@award.com

or

Stapleton Communications Inc.

Jessica Mussallem/Deborah Stapleton, 415/988-9207

jessica@stapleton.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 3, 1997
Words:523
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