Award Software Opens Business Office in Tokyo.MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 29, 1995--Award Software International, Inc., a leading manufacturer of high-performance PC system management and PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card. software, announced the opening of a Japanese business office, its first in that country and a reflection of the company's growing dominance of the Asia/Pacific market and its commitment to Japan. The office will open on Dec. 6, 1995. Award's Tokyo office will encapsulate two essential business functions: sales to Japanese OEMs and a platform for technology alliances with leading Japanese computer and telecommunications companies. Award has gained significant market share for IBM-compatible computers by meeting OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and expectations for the delivery of System Management Software that integrates next generation technology support. The office in Japan extends Award's capabilities to deliver the newest technologies such as Desktop Management Interface (DMI (Desktop Management Interface) The first desktop management standard from the DMTF. Enabling PCs to be monitored from a central console, it was superseded by the DMTF's Common Information Model (see CIM). ) and Universal Serial Bus See USB. (hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission. (USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. ) to Japanese OEMs very quickly. "We cannot overestimate the strategic importance of a major presence in the Japanese market," said Masanori Yamaguchi, the general manager of the office. "Japanese suppliers are world class competitors and we want to establish new marketing and technology partnerships with this group." Award has a major software development center in Taiwan and a business office in Hong Kong. In pursuit of its goal of international leadership, Award operates major software development efforts at its headquarters in Mountain View and in Germany. Address: Gloria Building, 6th Floor 1-3 Ageba-Cho Shinjuku-Ku Tokyo, 162 Japan Tel: 03-5261-1802 Fax: 03-5261-1803 Privately held and founded in 1983, Mountain View, Calif.-based Award Software International, Inc. develops and markets System Management Software including BIOS and PCMCIA for personal, mobile and wireless computing and communications devices worldwide. Awards's customers include such industry leaders as Vobis, IBM, Intel, Toshiba, AT&T, AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. , Samsung, AST (AST Computer, Irvine, CA) A PC manufacturer founded in 1980 by Albert Wong, Safi Quershey and Tom Yuen (A, S and T). It offered a complete line of PCs that sold through its dealer channel. and National Semiconductor. CONTACT: Award Software International, Inc., Mountain View Reza Afghan, 415/968-4433 or Media One Cordell Koland, 415/390-0209 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion