Award Software Announces Logo/Flash, BIOS-based PC Branding Option for Resellers; Available Exclusively for Channel Partners Selling AwardBIOS-based Systems.MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--March 24, 1998--Award Software International(R) Inc. (Nasdaq:AWRD), today announced Logo/Flash(tm), a PC BIOS See BIOS. branding option for resellers of AwardBIOS(tm)-based motherboards, which ship in six out of ten desktop and server systems. Logo/Flash offers a new way for Award's channel partners to build brand identity by having their logo appear on the boot screen each time customers start their systems. "Logo/Flash gives our channel partners a competitive edge. It can increase revenue from existing customers, improves marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. and elevates the reseller's image to that of a branded system OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and ," said Laurent Gharda, vice president of marketing for Award. Logo/Flash is available to resellers of all AwardBIOS-based motherboards, including boards from ASUStek, FIC FIC First International Computer FIC Fogarty International Center (John E. Fogarty International Center for Advanced Study in the Health Sciences; National Institutes of Health) FIC Fellowship for Intentional Community , Gigabyte, Tyan and many other major U.S. and Asian manufacturers. Logo/Flash is an addition to Award's existing channel solutions, which include BIOS upgrades The following organizations specialize in BIOS upgrades. See BIOS. ESUPPORT.COM N. Andover, MA 800/800-BIOS www.esupport.com AMERICAN MEGATRENDS, INC. Norcross, GA 800/828-9264 www.megatrends.com re> , diagnostic products and AS/Plus(tm), pre-bundled application software. "Having our logo appear each time a PC powers up provides us an excellent alternative to direct mail pieces or customized trinkets, such as mouse pads, to help build a loyal customer following," said Jeff Yadzinski, vice president of Superior Computer Solutions, Inc. (SCS), a systems integrator and reseller of personal computers and networking solutions based in Whitehall, Pennsylvania Whitehall is the name of some places in the State of Pennsylvania in the United States of America:
Price and Availability Logo/Flash is available now. The service is offered on a volume-based pricing basis allowing resellers to fit their business model. About Award Software Award Software provides system management software (SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. ) for personal computers and embedded systems Embedded systems Computer systems that cannot be programmed by the user because they are preprogrammed for a specific task and are buried within the equipment they serve. . Award's cornerstone PC SMS product, AwardBIOS, is marketed to PC, embedded system Any electronic system that uses a CPU chip, but that is not a general-purpose workstation, desktop or laptop computer. Such systems generally use microprocessors, or they may use custom-designed chips or both. and motherboard manufacturers, and is included in 60 percent of all x86-based desktops and servers worldwide. Headquartered in Mountain View, CA, Award has offices in Germany, Taiwan, Hong Kong, Japan and the U.S. For more information, visit Award's Web site at http://www.award.com. -0- Note to Editors: Award Software International is a registered trademark and Award, AwardBIOS, Logo/Flash and AS/Plus are trademarks of Award Software International Inc. All other trademarks, registered trademarks or service marks are the property of their respective owners. CONTACT: Award Software International Inc. Toni Goodrich, 650/237-6831 toni_goodrich@award.com or Walt & Company Communications Kristin Jones/Erica DeRuyte, 408/496-0900 kjones@walt.com ederuyte@walt.com |
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