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Awaiting L.A. screenings with comedic trepidation.


Just after attending MIP MIP

See: Monthly income preferred security
 in Cannes, and right before donning sunglasses to disperse throughout the world for summer vacations, there is one more stop TV executives make on their yearly travel schedules: the L.A. Screenings. This year's Screenings are scheduled to take place May 18-26, with the indies' screenings designated for May 18-21 (at the Park Hyatt and Century Plaza hotels) and the studios' screenings wrapping things up May 21-26. As usual, the international event for the studios will give buyers from around the world a taste of what's new on the U.S. production slate.

If the 2005-2006 season taught us anything, it's that a show better be hot, hot, hot right away, or it'll be gone, gone, gone quicker than you can say "L.A." This year, some of the season's most hyped shows were cancelled after one or two episodes (i.e. Just Legal and Emily's Reasons Why Not Emily's Reasons Why Not was a television series starring Heather Graham. The show, which was based on the novel of the same name, was cancelled by its brodcaster, ABC, after airing only one episode on January 9, 2006. ). And while there had been fear of a handful of Lost and Desperate Housewives Desperate Housewives is an American television comedy-drama series, created by Marc Cherry, who also serves as show runner, and produced by ABC Studios - The Walt Disney Company's main television studio - and Cherry Productions.  clones banking on those shows' ability to help renew the popularity of network television, some truly original series, like My Name Is Earl My Name Is Earl is an Emmy Award-winning American sitcom created by Greg Garcia. It is produced by 20th Century Fox Television. It is currently in its third season and is broadcast on the NBC television network Thursdays at 8:00 PM Eastern time.  and Commander in Chief managed to stand out from the crowd. Whether or not those shows will travel well abroad is yet to be determined, though it seems unlikely that any of this year's shows will have the global success of Lost, Housewives or Grey's Anatomy Editing of this page by unregistered or newly registered users is currently disabled. .

This year's Screenings will likely see a slight decrease in the number of shows, as a result of the new CBS-Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. hybrid, the CW. The new, improved TV network will combine the best programming from the soon-to-be-defunct WB and UPN UPN User Principal Name (Microsoft Windows 2000)
UPN United Paramount Network
UPN Unión del Pueblo Navarro (Navarrese People Union)
UPN Umgekehrte Polnische Notation
 networks, making little room for new programming on that net. However, the new Fox-owned MyNetworkTV (born from the ashes of the former UPN stations that lost their affiliation with the CW merger) may make up for that loss and add more new shows to the slates.

This year, there are, as usual, some notable trends. Among the current series causing the most copycats are My Name is Earl and Commander in Chief, with a common focus both on ne'er-do-well men and politicians.

Continuing in the same vein as Earl are comedies that follow loser-ish men who either live at home or can't seem to get their lives together, or both. Fox's That Guy is about a man who suddenly realizes that his friends all have minivans and families and he doesn't. Fox's half-hour comedy Becoming Glenn revolves around a 40-something guy who looks back at his 30s, when he lived with his parents.

While loner loner Psychiatry A single young man estranged from society and family, who suffers from psychogenic pain, and tends to live 'on the edge', vacillating between aggression and depression; loners often have unrealistic goals, but are unable to work towards those goals  comedies are big this year, so are group and "buddy" comedies, revolving around a whole cluster of friends. CBS's The Class revolves around a bunch of people who've been friends since elementary school elementary school: see school. ; ABC's In Case of Emergency chronicles the lives of a group of friends who came through a crisis together; ABC's Help Me Help You opens with a group therapy session and goes from there; CBS's Weekend follows a group of guys that live for their weekends; and NBC's Lipstick Jungle Lipstick Jungle is a novel written by New York writer and socialite Candace Bushnell, that weaves the stories of Nico O'Neilly, Wendy Healy, and Victory Ford, who are numbers 8, 12, and 17 on The New York Post's list of New York's 50 Most Powerful Women.  revolves around a social group comprised of the other half of the population--women.

And if there is one life cycle event dominating this year's pilot schedule, it's the wedding. Seems like the TV business has wedding fever this year, with shows beginning and leading up to the big event. In chronological order: Fox comedy Worst Week of My Life traces the week leading up to a couple's wedding; ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 comedy A Day in the Life presents each participant's perspective on a young couple's wedding; Fox's Wedding Album is about a wedding photographer and his assistant; NBC's The Singles Table follows a group of people who first meet while sitting at the eponymous table at a wedding; and 52 Fights focuses on a newlywed couple's transition from dating to marriage.

Besides feature films, another genre the nets seem to be molding their shows after is the daytime soap--made especially for primetime. ABC's Secrets from a Small Town, Brothers & Sisters and Ugly Betty (based on the popular telenovela A telenovela is a limited-run television serial melodrama of the type made famous in Latin America. The word is a portmanteau of tele, short for television, and novela ("novel/soap opera"). Telenovelas are essentially soap operas in miniseries format.  Betty La Fea) all fall into that category. The CW's Palm Springs carries on in the soapy drama genre in which the WB and UPN specialized.

Another trend that the nets are, quite literally, taking and running with, is the runaway drama. In ABC's Day Break, a cop is on the run after being framed for murder. In ABC's The Traveler, two guys who the reds suspect as threats to national security are on the lam. And the CW takes the image of one lone fugitive and multiplies it with Runaway, a drama about an entire family that hits the road once the dad is accused of murder.

While in the past lawyers and doctors have been the nets' most prized possessions, this year, it seems to be psychiatrists and politicians. ABC's Men in Trees Men in Trees is a romantic television dramedy series starring Anne Heche. The series is centered around relationship coach Marin Frist's misadventures upon relocation to the fictional town of Elmo, Alaska.  and Fox's More, Patience both have psychiatrist protagonists.

And when it comes to the intriguing world of politics, this season's commissioned pilots have got almost every aspect covered, in both comedies and dramas. ABC's What Happens on A Bus follows a journalist on the presidential campaign trail; CBS's Sex, Power and Love follows a group of 30-something Capitol Hill staffers; CBS's Waterfront focuses on the Mayor of Providence, Rhode Island

“Providence” redirects here. For other uses, see Providence (disambiguation).
Providence is the capital and the most populous city of the U.S.
; Fox's Vanished takes a more suspenseful angle, with an investigation following the disappearance of a Senator's wife; and an untitled NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 drama follows a politician who dies and gets another chance at life.

While right now it's anyone's guess as to which pilots the networks will decide to buy from the studios, by the L.A. Screenings, the schedules will be set and the international buyers will be able to see which ones they like.

In terms of trends she expects to see when it comes to programming, Marion Edwards, evp, Television Distribution at Twentieth Century Fox International Television, said, "It's interesting, what seems to be popular are two opposite sides of the spectrum. One trend is the continuing story, like 24 or Prison Break, where you have to tell a big story with big hooks. But on the other hand, people are also looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 the stand-alone weekly shows like CSI CSI Crime Scene Investigator
CSI CompuServe, Inc.
CSI Commodity Systems, Inc.
CSI Commodity Systems Inc. (Boca Raton, FL)
CSI Crime Scene Investigation (CBS TV show)
CSI Christian Schools International
. You're definitely seeing fewer medical and legal shows, though," she mused.

When pressed as to how the loss of the WB and UPN networks would affect the screenings, Edwards said, "There will be fewer younger-skewing shows, and most international buyers will be grateful. That's not the kind of programming that traveled well," she said.

When asked whether the L.A. Screenings are important to her company, Edwards was adamant: "It's probably the most critical sales and business event on the calendar," she said. "It serves so many purposes. You can show all your new shows to everyone at once. People come specifically to see your new programs and spend the entire day with you. The Screenings are our chance to entertain buyers and showcase new products." She continued, "Everyone is there, even the Asian buyers who often don't come to MIP. The Screenings really start the year for us."

Doug Schwalbe, head of International at Classic Media, admitted that as an indie, his company is not looking to launch any new shows at the Screenings. "The only reason I attend the Screenings is to meet with Latin clients," he said. "We're going to be launching a sales initiative in Latin America, and bringing a new sales agent to Latin America. But really, Latin America is the only reason for the indies to attend--the combination of NATPE NATPE National Association of Television Programming Executives  and the L.A. Screenings is important." But, he admitted that at the Screenings, "buyers are looking for the next big Bruckheimer show, not my shows."

Even when it comes to the big studio shows that buyers covet cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 at the Screenings, most (almost entirely dramas) are reserved for pre- or post-primetime spots. "We buy American series only for the 11:30 p.m. spot," said Jan Rubes, head of Program Acquisitions at Czech Television, the public service television in the Czech Republic. Rubes Rubes is a syndicated newspaper single panel cartoon created by Leigh Rubin in 1984.

Leigh Rubin began making and distributing his own greeting cards in 1979 through his company Rubes.
 explained that the only exception to that rule is Ally McBeal, which is aired at 9:30, despite admittedly low ratings. "With the studio packages, we always get one series a season, but we are only airing about 10 percent of programming from outside the country, and most of that fits into the Saturday primetime block of U.S. and European movies."

Frank Dietz, head of Acquisitions and Co-productions at Super RTL in Germany (which is co-owned by RTL (Register Transfer Level) A high-level hardware description language (HDL) for defining digital circuits. The circuits are described as a collection of registers, Boolean equations, control logic such as "if-then-else" statements as well as complex event sequences;  and Disney), said that since his company is not interested in buying U.S. first-runs at the L.A. Screenings, "We go to get a good overview of the business, the current output and trends in content." Super RTL primarily airs cartoons during the day, with one weekly primetime block also reserved for animated shows, so, Dietz said, "For us, the L.A. Screenings are about seeing the new animated series." He continued, <'We also, of course, get to meet with our shareholders, which is good." He stressed, "The L.A. Screenings get more and more important every year."
COPYRIGHT 2006 TV Trade Media, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Video Age International
Geographic Code:1USA
Date:Mar 1, 2006
Words:1525
Previous Article:The big issue: worries of show business.
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