Avoid Dot-Com Disasters With Internet Marketing For Dummies.

Business Editors/High-Tech & Publishing Writers

NEW YORK--(BUSINESS WIRE)--Dec. 14, 2000

With over 300 million people online worldwide, the Internet is the ideal medium for your marketing efforts. But with all this opportunity and potential there are myriad hurdles and questions that can keep business owners up at night. How do you set up your Web site? How much is it going to cost? How do you know if you're reaching the right audience? Internet Marketing For Dummies(R) (published by Hungry Minds, Inc.) offers the inside scoop on effective marketing techniques from two Internet marketing pros.

Whether you are a small business owner, a sole proprietor, or the marketing professional in a larger company who must suddenly "figure out" your company's marketing efforts on the Internet, Internet Marketing For Dummies is for you. Written to emphasize what a person or company can do themselves, as well as how and when to decide to seek outside help, it's also a useful "refresher course" for the experienced Internet marketers looking to restock their Internet marketing arsenal.

Internet Marketing For Dummies is a completely revised and updated version of the previously published successful title, Marketing Online For Dummies. New topics include wireless device and cell phone marketing tips, privacy policies, and site promotion. New chapters include "Controlling the Message with Internet Advertising," and "Spreading the Word with Internet PR."

Internet Marketing For Dummies is a mix of just enough strategy and practical tips to provide a solid foundation for Internet marketing programs, pulled together in one easy-to-read package. Here is just some of what readers will gain:

-- Understand net-savvy marketing rapidly: Key concepts, best practices, and
the proactive mindset needed for successful Internet marketing.

-- Learn "just enough strategy" to get your Internet marketing plan prepared
and solidified.

-- Find out what you can do yourself, on a limited budget, and when you should
outsource.

-- Discover the latest strategies in choosing a domain name.

-- Get a basic -- and effective -- business Web site up and running quickly.

-- Use the latest tactics in e-mail marketing, Internet advertising, and
Internet PR -- without making expensive and reputation-damaging mistakes.

About the Authors

Bud Smith (Cupertino, CA) is a computer industry veteran and an accomplished computer writer, with over a dozen books to his credit, including Creating Web Pages For Dummies(R), 3rd Edition and Push Technology For Dummies(R).

Frank Catalano (Seattle, WA) Frank Catalano is a veteran marketing consultant and analyst. He's the principal of Catalano Consulting, a strategic marketing firm advising technology companies. His consulting assignments include stints as Managing Director for PC Data's Internet Monitoring Division, VP Marketing for McGraw-Hill Home Interactive, VP Marketing for iCopyright, and VP Marketing for Apex Computer. He also was a marketing manager for Egghead Software and for the Apple Programmers and Developers Association.

About the Book Internet Marketing For Dummies(R) by Bud Smith & Frank Catalano ISBN: 0-7645-0778-8 $19.99 US / $29.99 Canada

About Hungry Minds, Inc.

It's all possible! Hungry Minds, Inc. (Nasdaq:HMIN), formerly known as IDG Books Worldwide, Inc. (Nasdaq:IDGB) is a leading global knowledge company with a diverse portfolio of technology, business, consumer and how-to brands, computer-based learning tools, Web-based products and Internet e-services. Hungry Minds' best-selling brands include For Dummies, Betty Crocker, Bible, CliffsNotes, Frommer's, the Unofficial Guide, Visual, Weight Watchers and Webster's New World. Hungry Minds is also the publisher of AOL Press, Hewlett-Packard Press, Netscape Press and Novell Press. Hungry Minds has thousands of active titles in 39 languages. Additionally, www.hungrymindsuniversity.com, a Web site leading the way in e-learning, provides more than 17,000 online courses and learning experiences from trusted academic names, such as UC Berkeley, New York University and University of Maryland. Hungry Minds also owns the Web sites www.cliffsnotes.com, www.dummies.com and www.frommers.com. More information about Hungry Minds is available from the company's SEC filings or by visiting their corporate Web site at www.hungryminds.com.

Note to Editors: Hungry Minds, It's all possible! and For Dummies are trademarks or registered trademarks of Hungry Minds. All other trademarks are property of their respective owners.