Avo Kanadjian Joins Rambus as Vice President of Worldwide Marketing.Business Editors & High Tech Writers MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Jan. 6, 2000 Rambus Inc. (Nasdaq: RMBS RMBS Residential Mortgage-Backed Securities RMBS Rambus, Inc. (NASDAQ stock symbol) RMBS Russian Mortgage-Backed Securities ), the leading provider of high bandwidth chip connection technology, today announced that Avo Kanadjian has joined Rambus Inc. as Vice President of Worldwide Marketing, a new position reporting to Rambus President Dave Mooring MOORING, mar. law. The act of arriving of a ship or vessel at a particular port, and there being anchored or otherwise fastened to the shore. 2. Policies of insurance frequently contain a provision that the ship is insured from one place to another, "and till . "Avo brings to Rambus a broad industry perspective developed from his 15 years as a leading DRAM industry executive," said Dave Mooring. "Using his industry knowledge and experience, Avo will lead our global marketing efforts to solidify our position in computer and consumer markets and further expand in the communications market." "The electronic industry is in the process of shifting its focus from lowest cost to price/performance as system manufacturers are striving to establish strong competitive advantages," said Avo Kanadjian. "The industry needs to concentrate on the compelling performance and competitive advantages that Rambus(R) technology delivers. Rambus' innovative technology has revolutionized system architectures by delivering the highest bandwidth signaling technology. The Rambus technology roadmap The context of product management The existence of product managers in the product software industry indicates that software is becoming more and more commercialized as a standard product. will continue to deliver significant performance enhancements and will become the preferred technology for enabling `best of class' products and exciting new products for emerging markets, such as next generation internet See Internet2. appliances and network communications products." Based on his understanding of the DRAM market, Kanadjian further stated, "RDRAM (Rambus DRAM) Pronounced "r-d-ram." A dynamic RAM chip technology from Rambus, Inc., Los Altos, CA (www.rambus.com). Rambus licensed its memory designs to semiconductor companies, which manufactured the chips. (R) production will continue to rise and price premiums will decrease during this year, as demand for Rambus memory increases in mainstream products, resulting in superior price/performance systems. Rambus technology will also clearly help differentiate semiconductor manufacturers who have leadership in research and development and advanced manufacturing process capability." Kanadjian's career has evolved through senior engineering and marketing positions focused on bringing advanced technologies to new markets. Most recently, he was the senior vice president of memory marketing at Samsung Semiconductor Inc., and prior to that he held multiple marketing and engineering positions at Toshiba America Electronic Components. He holds a B.S.E.E. degree from UC Irvine. Rambus Inc. develops and licenses high bandwidth chip connection technologies to enhance the performance of computers, consumer electronics and communications products. Current Rambus-based computers supported by Intel chipsets A set of chips that provides the interfaces between all of the PC's subsystems. It provides the buses and electronics to allow the CPU, memory and input/output devices to interact. Most Intel chipsets, which are contained on two to four chips, also include built-in EIDE support. include Dell, Compaq, Hewlett-Packard, and IBM PCs A PC made by IBM. IBM created the PC industry in 1981 when it introduced its first model with 16KB of RAM. However, it was way off in its estimates, projecting that 250,000 units would be sold in the first five years. In fact, about three million IBM PCs were sold in that period. and workstations. Sony has announced that its next generation PlayStation 2 video game system uses Rambus memory. Providers of Rambus-based integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. include the world's leading DRAM, ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. and PC controller manufacturers. Currently, eight of the world's top-10 semiconductor companies license Rambus technology. More information on Rambus Inc. and its high bandwidth technologies is available at http://www.rambus.com. This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. , including current and future performance of Rambus technology and its penetration into various markets. Important factors may cause actual results to differ materially from those in the forward-looking statements. Among the factors that could cause actual results to differ are dependence upon commitment and success of third parties in developing and marketing components and systems incorporating Rambus technology, rapid technological changes in the markets addressed by Rambus, the potential development of competing technologies, and delays in development schedules. Rambus and RDRAM are registered trademarks of Rambus Inc. All other brand or product names may be trademarks or registered trademarks of their respective companies. |
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