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Avnet to Showcase Best Practices of Business Intelligence at IDC.


PHOENIX -- How can business intelligence improve a company's sales performance? Avnet (NYSE NYSE

See: New York Stock Exchange
:AVT AVT

avian arginine vasotocin. See vasotocin.
) executives Steve Phillips
For the English footballer, see Steve Phillips (footballer).


Steve Francis Phillips (born on May 18, 1963) was the general manager of the New York Mets from 1997-2003.
 and Ed Smith will share their insights on this topic at the IDC Sales and Marketing Effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI).  Summit on April 16, 2007 at the Marriott East Side Hotel in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

Avnet Senior Vice President and CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
 Steve Phillips, and Ed Smith, vice president and director of sales for Avnet Electronics Marketing Americas, will present "Implementing Business Intelligence to Improve a Company's Sales Performance" during the event. Their presentation will help attendees gain a deeper understanding of how Avnet implemented an effective business intelligence system through examples that focus on business alignment, users' perspectives, data relevancy, company culture, executive sponsorship, and training.

"Avnet has effectively implemented the use of business intelligence systems into the daily routines of more than 2,000 sales people to improve their performance, transform business processes, and enhance customer relationships," said Smith. "We'll share our own best practices and the tools we've utilized to help us take customer service to the next level."

IDC is a premier global provider of market intelligence, advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
, and events for the information technology, telecommunications, and consumer technology markets. The IDC Sales and Marketing Effectiveness Summit will provide best practice case study information presented by leading executives on how to prioritize and address these issues.

For more information about the IDC Sales and Marketing Effectiveness Summit, please visit: http://www.idc.com/smesummit07.

About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. (NYSE:AVT), a Fortune 500 company. Avnet Electronics Marketing serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's Web site is located at http://www.em.avnet.com.

About Avnet

With more than 250 locations serving customers in 70 countries worldwide, Avnet (NYSE: AVT) markets, distributes and adds value to the products of the world's leading electronic component suppliers, enterprise computer manufacturers and embedded Inserted into. See embedded system.  subsystem providers.

Additionally, Avnet brings a breadth and depth of service capabilities, such as supply-chain optimization, logistics solutions, product assembly, device programming, computer system integration and engineering design assistance. For the fiscal year ended July 1, 2006, Avnet generated revenue of $14.25 billion. Visit http://www.avnet.com/.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 12, 2007
Words:389
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