Avnet Kent Announces Re-Branding; Now Goes to Market as Avnet IP&E.Business Editors & High-Tech high-tech also hi-tech adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. Writers PHOENIX--(BUSINESS WIRE)--Nov. 6, 2002 Avnet Electronics Marketing announces that Avnet Kent is now Avnet IP&E, continuing its evolution as the leading distributor of interconnect (1) To attach one device to another. (2) A physical port (plug, socket) or wireless port (transmitter, receiver) used to attach one device to another. , passive, & electromechanical The use of electricity to run moving parts. Disk drives, printers and motors are examples. Electromechanical systems must be designed for the eventual deterioration of moving components that wear over time. The first TVs were electromechanical systems (see video/TV history). components and services. The new name further emphasizes Avnet Electronics Marketing's commitment to serving the specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. needs of this market. "In recent years, our customers have been asking us for the focus, expertise and performance of a specialty distributor, without sacrificing the range of resources and economies of scale we can offer as a large one," explained Harley Feldberg, president of Avnet Electronics Marketing, Americas. "Our specialized divisions give our customers the best of both worlds -- the focus of a niche player and the resources of the world's largest electronic components distributor." "Last year, after the acquisition of Kent Electronics, we created Avnet Kent -- a highly specialized and focused organization dedicated solely to providing interconnect, passive and electromechanical solutions," continued Tom McCartney, president of Avnet IP&E. "Now, changing our name to Avnet IP&E signals that we have successfully integrated the Avnet and Kent cultures, as well as the best practices of each organization. However, while our name has changed, our mission has not. The Avnet IP&E team remains dedicated to providing the highest value to our customers, through innovation, expertise and superior service." The name change provides clarity and consistency to the overall Avnet Electronics Marketing strategy, by aligning a·lign v. a·ligned, a·lign·ing, a·ligns v.tr. 1. To arrange in a line or so as to be parallel: align the tops of a row of pictures; aligned the car with the curb. the name -- Avnet IP&E -- with the names of the other divisions, Avnet Cilicon, and Avnet RF& Microwave, which are also technology-centric. Together with Avnet Supply Chain Services, the four Avnet Electronics Marketing divisions offer an end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. in terms of products and services that address the entire spectrum of electronic components. About Avnet Electronics Marketing Serving customers in 63 countries, Avnet Electronics Marketing is a $4.8 billion operating group of Avnet Inc. (NYSE NYSE See: New York Stock Exchange :AVT AVT avian arginine vasotocin. See vasotocin. ), and one of the world's largest distributors of semiconductors, interconnect, passive and electromechanical components from leading manufacturers. Avnet Electronics Marketing markets, inventories and adds value to these products and provides world-class supply-chain management and engineering design services. Avnet, Inc. is a Global Fortune 500 company, with revenues for fiscal 2002 (year ended June 28, 2002) of $8.9 billion. The company's Web site is located at http://www.avnet.com/. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion