Avnet Hall-Mark Offers IBM eServer & TotalStorage Training to Maximize Profitability and Return on Investment for Resellers.Business Editors/High-Tech Writers TEMPE, Ariz.--(BUSINESS WIRE)--Dec. 22, 2003 Avnet Hall-Mark, the leading value-added distributor of IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) enterprise servers, storage, software and services, announces the success of its custom IBM eServer This article is about the IBM family of computer servers. For the open access electronic text archive, see EServer.org. IBM eServer was a family of computer servers from IBM Corporation. & TotalStorage training series known as "Trailblazer." Trailblazer provides roadmap-focused product training and competitive education to help resellers align align (  līn),v to move the teeth into their proper positions to conform to the line of occlusion. their business investments with current IBM strategies to achieve maximum results. The Trailblazer sessions are four-day events that include IBM's e-business on demand initiative. In addition to expert IBM product training, resellers learn from Avnet Hall-Mark veterans how to better identify and align their solutions to address key customer needs. Strategies for solution selling presented at Trailblazer include disaster recovery and storage service assessments, along with IBM Services and Financing. The emphasis during Trailblazer on "clothing" eServer and TotalStorage sales will enable resellers to provide more total solutions to their customers and allow them to increase their profitability. Steve Dudley of Nordisk, a value-added IBM reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. headquartered in Oregon, said of the Trailblazer series, "It was well worth my time out of the territory. Trailblazer was much more than traditional product training. Through Trailblazer, I gained working knowledge of the current eServer and storage trends and competitive strategies that will help me to engage more fully with my customers." Trailblazer training has been conducted for more than 100 resellers, and pairs the business and strategy expertise of Avnet Hall-Mark with IBM's veteran "Top Gun" team, an elite group of seasoned training professionals with extensive technical and product experience. Part of the Avnet Hall-Mark Partner Academy, Trailblazer is an initiative designed to maximize market opportunities for resellers by ensuring access to the most relevant, timely and comprehensive educational offerings. "Integrating product knowledge with solution strategies creates a tremendous competitive advantage for our resellers, enabling them to maximize their sales opportunities," said Fred J. Cuen, executive vice president, IBM Business Unit, Avnet Hall-Mark. He notes that Trailblazer is just one example of how Avnet Hall-Mark education combines the "what" of product training with the "why" and "how" of solutions sales and business strategy training. "At the end of the day, education has to be about helping the reseller make the most of their customer relationships, growing their business profitably and enhancing their success," said Cuen. "The Trailblazer series again demonstrates Avnet Hall-Mark's ongoing commitment to true value-added education," said Susan Levy, director, Skills and Education, IBM. "We're pleased to be able to team with them on events like Trailblazer to help ensure the ongoing success of our partner community." About Avnet Hall-Mark Headquartered in Tempe, Ariz., Avnet Hall-Mark is an industry-leading, value-added distributor of enterprise servers, storage, software and services, marketing exclusively to the reseller channel. Through operations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Mexico and Canada, Avnet Hall-Mark provides solutions from industry-leading manufacturers including BMC Software BMC Software, Inc. NYSE: BMC, is an American enterprise management software provider, focusing on IT infrastructure applications. BMC was founded in 1980 and is headquartered in Houston, Texas. , EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , HP, IBM, Microsoft, Network Appliance (1) A specialized device for use on a network. For example, Web servers, cache servers and file servers can be implemented as general-purpose computers with the appropriate software or as network appliances, which are computers dedicated to a single function and cannot do anything , Oracle, StorageTek and VERITAS -- driving growth for partners and manufacturers. Avnet Hall-Mark is a division of the Avnet Technology Solutions operating group of Avnet Inc. (NYSE NYSE See: New York Stock Exchange :AVT AVT avian arginine vasotocin. See vasotocin. ), one of the world's largest technology marketing, distribution and services companies. Avnet's sales for fiscal 2003 (year ended June 27, 2003) were $9.05 billion. For more information about Avnet Hall-Mark, visit: www.hallmark hallmark, mark impressed on silverwork or goldwork to signify official approval of the standard of purity of the metal, also called plate mark. The hallmark was introduced by statute in England in 1300 and enforced by the Goldsmiths' Hall, London. .avnet.com. Product and service names mentioned herein are the trademarks of their respective owners. |
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