Avnet Hall-Mark Leads Distribution with Sophisticated Lead Management; Programs Deliver $165M in Closed Business.Business Editors/High-Tech Writers TEMPE, Ariz.--(BUSINESS WIRE)--March 23, 2004 Avnet Hall-Mark, a leading value-add distributor of enterprise servers, storage, software and services, today announced that through successful use of its SMART(TM) marketing programs, resellers have achieved $165M in mid-market sales over the past 15 months. Avnet Hall-Mark conducts dozens of programs each quarter for resellers that focus exclusively on the mid-market, resulting in an unparalleled understanding of end-user responsiveness to specific supplier solutions. Several elements comprise Avnet Hall-Mark's lead-management system; three have proven essential for success: dedicated programs leveraging supplier initiatives, a state-of-the-art lead tracking system and mid-market program expertise focused in high-tech. Dedicated Avnet Hall-Mark product managers' expertise in supplier go-to-market strategies enables them to leverage initiatives to take advantage of supplier solution strengths. This in-depth knowledge is vital in developing targeted campaigns that reach the appropriate end-user audience. These integrated marketing programs assist resellers with building their sales pipeline and driving growth for their supplier's product line. Avnet Hall-Mark's SMARTracker(TM) tool allows authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: personnel to view the status of pre-qualified and rated leads provided to partners within 24 hours of eligibility, as outlined by the marketing program. Available 24/7 through the Channel Connection Partner Portal, SMARTracker provides resellers with campaign end-user lead information, allowing them to evaluate, update and track business online. "We've engaged in marketing programs from Avnet Hall-Mark that have given us great leads, resulting in new accounts and significant revenue for our organization," stated Jeff Jamieson, vice president of sales and marketing for Whitlock Infrastructure Solutions. "Their programs get to the prospects we want, and they've paved pave tr.v. paved, pav·ing, paves 1. To cover with a pavement. 2. To cover uniformly, as if with pavement. 3. To be or compose the pavement of. the way for us to reach our sales goals." "Our campaigns are designed specifically for the mid-market. We help create awareness and drive demand so our partners can grow their business," stated Steve Tepedino, president, Avnet Hall-Mark. "The $165M of closed business is directly attributed to our clear understanding of supplier solution initiatives, channel marketing expertise and sophisticated lead management tools. The integration of these elements delivers results." "The programs from Avnet Hall-Mark leverage HP's go-to-market initiatives. They help resellers to grow their business in specific segments of the market," stated Dan Vertrees, vice president and general manager for HP Americas Enterprise Partners. About Avnet Hall-Mark Headquartered in Tempe, Ariz., Avnet Hall-Mark is an industry-leading, value-added distributor of enterprise servers, storage, software and services, marketing exclusively to the reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. channel. Through operations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Mexico and Canada, Avnet Hall-Mark provides solutions from industry-leading manufacturers including BMC Software BMC Software, Inc. NYSE: BMC, is an American enterprise management software provider, focusing on IT infrastructure applications. BMC was founded in 1980 and is headquartered in Houston, Texas. , EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, Network Appliance (1) A specialized device for use on a network. For example, Web servers, cache servers and file servers can be implemented as general-purpose computers with the appropriate software or as network appliances, which are computers dedicated to a single function and cannot do anything , Oracle, StorageTek and VERITAS -- driving growth for partners and manufacturers. Avnet Hall-Mark is a division of the Avnet Technology Solutions operating group of Avnet Inc. (NYSE NYSE See: New York Stock Exchange :AVT AVT avian arginine vasotocin. See vasotocin. ), one of the world's largest technology marketing, distribution and services companies. Avnet's sales for fiscal 2003 (year ended June 27) were $9.05 billion. For more information about Avnet Hall-Mark, visit: www.hallmark.avnet.com. Products and service names mentioned herein are the trademarks of their respective owners. |
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