Avnet Hall-Mark Launches Customer Retention Plan to Strengthen Relationships with HP Resellers' Installed Base.Business Editors & High-Tech Writers TEMPE, Ariz.--(BUSINESS WIRE)--Feb. 12, 2003 Avnet Hall-Mark, a value-added distributor of enterprise servers, storage, software and services, has announced a customer retention program for its Hewlett-Packard value added resellers See VAR. (company) value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software). (VARs). The program helps VARs enhance relationships with their installed base accounts through the use of marketing programs. The overall goal is to increase market share for the VAR and HP. "Avnet Hall-Mark has earned a leadership position in HP's enterprise distribution channel with innovation and by consistently providing high value-added services to HP and our ViP partners," said Tony Vottima, vice president and general manager, Avnet Hall-Mark HP Business Unit. "We are among the companies leading the industry, along with HP, in customer satisfaction programs. The customer retention program is an extension of our continuing effort." The customer retention program has three key elements: -- Electronic communication: Monthly e-newsletters with HP-related content providing news of critical importance to reseller's end-user customers. -- Printed newsletters: Pre-designed templates with HP-related content targeted to enterprise customers. -- Opportunity-based direct mail program: customer satisfaction survey centered on the customer buying experience. The materials and promotions will be private labeled with the reseller's logo. The customer retention program leverages Avnet Hall-Mark's resources to enhance installed base awareness in order to retain important customers and potentially uncover new opportunities. In addition to the customer retention program, Avnet Hall-Mark also offers an extensive suite of tools and services designed to help resellers penetrate new markets. "A major area of focus for HP this year is the installed base. Avnet Hall-Mark's proactive role in providing retention programs for our resellers is a key element to achieving excellent customer satisfaction," said Marilyn Edling, vice president, business critical systems. "We rely on creative solutions from Avnet Hall-Mark to help us meet our challenges." About Avnet Hall-Mark Avnet Hall-Mark is an industry-leading, value-added distributor of enterprise servers, storage, software and services, marketing exclusively to the reseller channel in the enterprise market. Through operations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada, Avnet Hall-Mark provides solutions from leading manufacturers including BMC Software BMC Software, Inc. NYSE: BMC, is an American enterprise management software provider, focusing on IT infrastructure applications. BMC was founded in 1980 and is headquartered in Houston, Texas. , EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , Hewlett-Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Oracle, StorageTek and VERITAS -- driving growth for partners and manufacturers. Avnet Hall-Mark is a division of the $2.4 billion Avnet Computer Marketing operating group of Avnet Inc. (NYSE NYSE See: New York Stock Exchange : AVT AVT avian arginine vasotocin. See vasotocin. ), a global distributor of electronic components, embedded systems Embedded systems Computer systems that cannot be programmed by the user because they are preprogrammed for a specific task and are buried within the equipment they serve. and computer products and services. Avnet Inc., with sales of $8.9 billion (fiscal year ended June 28, 2002) ranks No. 161 on the Fortune 500. |
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