Avnet Hall-Mark Helps HP VARs Expand Opportunities in Tough Economy.Business Editors & High-Tech Writers TEMPE, Ariz.--(BUSINESS WIRE)--Dec. 9, 2002 "Expanding Opportunities," the theme for Avnet Hall-Mark's annual HP Executive Breakaway break·a·way adj. 1. Designed to break, bend, or fall apart easily upon impact, especially to create an illusion, as with a theater prop, or for safety, as with a highway sign or barrier. 2. for top customers, highlights the importance of marketing to drive sales -- particularly in a softer economy. Executives from HP and Avnet Hall-Mark have invited a select group of value added resellers See VAR. (company) value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software). (VARs) to discuss more ways to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the growth potential with the new HP at the conference taking place this week in Scottsdale, Ariz. To help HP Business Partners find and close more business, Avnet Hall-Mark is emphasizing results-oriented marketing with a new program called 3D. The multi-dimensional framework integrates HP's go-to-market strategy with the sales and technical skills of its business partners. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Eileen Gibson, vice president of Avnet Hall-Mark HP Customer Marketing, "The keys to success are simple: Be targeted in your messaging, consistent in your execution and diligent in engaging with prospective customers." The company is poised and ready to aid its partners in developing and executing their business plans, including IT tools that automate the tracking of opportunities and reporting a return on investment. With the recent launch of PartnerOne, HP's new channel program, business partners are working to complete their required Quarterly Business Agendas, which will serve as the foundation for each 3D Marketing calendar. "The timing couldn't be more perfect," stated Dan Vertrees, vice president, HP Channels Organization. "We are really encouraging partners to include more pipeline development activities as part of their overall plan. The fact that they can leverage programs Avnet Hall-Mark has developed around HP's infrastructure solutions to execute their plans rapidly is a big advantage," he continued. "In developing 3D Marketing, Avnet Hall-Mark has demonstrated marketing savvy, as well as an in-depth understanding of the technology sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. ," proclaimed pro·claim tr.v. pro·claimed, pro·claim·ing, pro·claims 1. To announce officially and publicly; declare. See Synonyms at announce. 2. Jeff Jamieson, director of Business Development for Whitlock eBusiness Solutions. "I have seen the benefits in working with Avnet Hall-Mark reflected in my bottom line," he added. Currently, Avnet Hall-Mark is working with over 100 VAR partners in a one-on-one effort to grow business with HP. About Avnet Hall-Mark Headquartered in Tempe, Avnet Hall-Mark is an industry-leading, value-added distributor of enterprise servers, storage, software and services, marketing exclusively to the reseller channel. Avnet Hall-Mark is a division of the $2.4 billion Avnet Computer Marketing operating group of Avnet Inc. (NYSE NYSE See: New York Stock Exchange :AVT AVT avian arginine vasotocin. See vasotocin. ), one of the world's largest technology marketing and services companies. Avnet's sales for fiscal 2002 (year ended June 30) were $8.9 billion. For more information about Avnet Hall-Mark, visit: www.hallmark.avnet.com. |
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