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Avnet Hall-Mark Extends Instant Messaging Capabilities to Value-Added Reseller Partners.


Business Editors & High-Tech Writers

TEMPE, Ariz.--(BUSINESS WIRE)--Dec. 2, 2002

Avnet Hall-Mark, a value-added distributor of enterprise servers, storage, software and services, today announced Avnet Instant Messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or , a new browser-based service providing Avnet Hall-Mark value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution.  two-way, real-time communication with Avnet Hall-Mark team members. Avnet Instant Messaging delivers to resellers the ease and interactivity of an instant messaging tool in a secure business environment.

Using Avnet Instant Messaging augments reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  communications and makes it easy for partners to reach an Avnet Hall-Mark contact -- saving time and long distance charges. Resellers will automatically see their virtual Avnet Hall-Mark team color-coded to identify individuals who are available online. They will be able to communicate with Avnet Hall-Mark team members to receive answers to questions more quickly, thereby speeding up decision-making and reducing lost time waiting for an e-mail response or through "telephone tag telephone tag
n.
A series of unsuccessful calls exchanged by two people who are attempting to contact each other by telephone.
."

Avnet Hall-Mark is also making Avnet Instant Messaging available for intra-company use by resellers. By using the Avnet-hosted tool, resellers will be able to communicate internally at their primary location as well as any branch offices at no additional cost.

Avnet Instant Messaging is the latest addition to its Channel Connection Partner Portal, which offers a suite of online communication tools, including 24x7 access to account management, technical and marketing information. Avnet Hall-Mark resellers have the option of accessing Avnet Instant Messaging through the Channel Connection portal or independently through a desktop shortcut (1) In Windows, a shortcut is an icon that points to a program or data file. Shortcuts can be placed on the desktop or stored in other folders, and double clicking a shortcut is the same as double clicking the original file. .

"Avnet Hall-Mark is uniquely positioned to bring this type of service to the channel," said Steve Tepedino, president of Avnet Hall-Mark. "We have a directed approach to using information technology as part of our strategy to enhance our services to resellers and make it easier to do business with Avnet Hall-Mark. By transforming what has been essentially a consumer product into a valuable business tool, we have also been able to extend our reach and provide additional support for our resellers' businesses. The results of our pilot program indicate that our customers value the service and will use it daily."

Avnet Instant Messaging features a multi-faceted security infrastructure for the closed instant messaging community that includes verified logon See login.

1. (jargon) logon - login.
2. (networking) logon - In ACF/VTAM, an unformatted session-initiation request for a session between two logical units.
, data encryption data encryption, the process of scrambling stored or transmitted information so that it is unintelligible until it is unscrambled by the intended recipient. Historically, data encryption has been used primarily to protect diplomatic and military secrets from foreign  and firewall protection.

Lief Morin, president of Key Information Systems said of the new Avnet Instant Messaging, "The availability of this immediate form of communication gives us a tremendous advantage in serving our customers, and provides an additional means of communicating with all of our team members."

About Avnet Hall-Mark

Headquartered in Tempe, Avnet Hall-Mark is an industry-leading, value-added distributor of enterprise servers, storage, software and services, marketing exclusively to the reseller channel.

Avnet Hall-Mark is a division of the $2.4 billion Avnet Computer Marketing operating group of Avnet Inc. (NYSE NYSE

See: New York Stock Exchange
:AVT AVT

avian arginine vasotocin. See vasotocin.
), one of the world's largest technology marketing and services companies. Avnet's sales for fiscal 2002 (year ended June 30) were $8.9 billion. Visit Avnet Hall-Mark on the Web at www.hallmark.avnet.com/.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 2, 2002
Words:482
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