Avnet Hall-Mark Brings HP's Adaptive Enterprise into Focus with Value-Added Reseller Partners.Business Editors/High-Tech Writers TEMPE, Ariz.--(BUSINESS WIRE)--June 24, 2003 Avnet Hall-Mark, a value-added distributor of enterprise servers, storage, software and services, today announced its plan to assist value-added reseller A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. (VAR) partners in leveraging the opportunities of HP's Adaptive Enterprise to create more demand within the channel. Supporting HP's vision of a tighter link between IT and business objectives, the Avnet Hall-Mark initiative provides VARs with the tools, training and product knowledge necessary to bring the adaptive enterprise concept to real-world solutions. The Adaptive Enterprise model provides a foundation for a flexible environment that allows for growth, while building on existing investments. This type of strategy clearly focuses on long-term consultative solutions over product-specific sales. "Companies are demanding more from their IT environments, and the creation of an Adaptive Enterprise is key to remaining agile and gaining momentum in the market," said Jo Ann Andry, vice president partner sales, HP Services. "We are committed to enabling our partners to leverage our services, and Avnet Hall-Mark is well positioned to help reaffirm our vision for its VARs so they can maximize the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for their end user customers." Avnet Hall-Mark will deliver its message through a series of seminars across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada, featuring both IDC and HP experts who can articulate the Adaptive Enterprise vision, and guide VARs through the process of incorporating the strategy into their sales plans. Janet Waxman, vice president, hardware channels research for IDC, said of the initiative, "VARs are an essential ingredient in helping HP deliver its message to the mid-market. The HP Adaptive Enterprise vision, with the assistance of partners such as Avnet Hall-Mark, can make this a reality." "Today, we have programs in place that support the building blocks of HP's Adaptive Enterprise, making us uniquely positioned within the channel to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. this methodology," said Anthony Vottima, vice president and general manager, HP Business Unit, Avnet Hall-Mark. "The Adaptive Enterprise strategy is clearly a consultative sale and consistent with our emphasis in the channel concerning the importance of the solution selling model." About Avnet Hall-Mark Headquartered in Tempe, Avnet Hall-Mark is an industry-leading, value-added distributor of enterprise servers, storage, software and services, marketing exclusively to the reseller channel. Through operations in the United States and Canada, Avnet Hall-Mark provides solutions from industry-leading manufacturers including BMC Software, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , Hewlett-Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Oracle, StorageTek and VERITAS -- driving growth for partners and manufacturers. Avnet Hall-Mark is a division of the $2.4 billion Avnet Computer Marketing operating group of Avnet Inc. (NYSE NYSE See: New York Stock Exchange :AVT AVT avian arginine vasotocin. See vasotocin. ), one of the world's largest technology marketing, distribution and services companies. Avnet's sales for fiscal 2002 (year ended June 30) were $8.9 billion. For more information about Avnet Hall-Mark, visit: www.hallmark.avnet.com. Other product and service names mentioned herein are the trademarks of their respective owners. |
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