Avnet Hall-Mark Announces New Vice President of IBM Marketing; Roger Arndt Joins IBM Business Unit.Business Editors/High-Tech Writers SAN ANTONIO--(BUSINESS WIRE)--Feb. 11, 2003 The IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Business Unit of Avnet Hall-Mark, the leading distributor of IBM mid-range products, has appointed Roger Arndt as vice president of Product and Customer Marketing. "I'm delighted to be joining the leading distributor of IBM mid-range products," said Arndt. "In my previous career at IBM, I developed a sincere respect and appreciation for this team and I look forward to combining my knowledge of the industry and products with Avnet's enthusiasm and expertise in the channel." Arndt will be responsible for IBM Business Unit Product and Customer Marketing teams to align them more closely with strategic sales initiatives. He has more than ten years experience in IBM's iSeries product line, including serving as director of sales for IBM Americas. Most recently, Arndt worked for IBM as director, Business Partner Sales, Small and Medium Businesses. While there, he was responsible for structuring Business Partner incentives, introducing sales enablement Sales enablement at its core is maximizing the sales organization’s ability to communicate value and differentiation in clear, consistent and compelling ways. Or without quite as many buzzwords, it is... 1. ... tools and programs, and identifying ways to improve Business Partner growth. "Throughout his career with IBM, Roger has had responsibility for the development and delivery of marketing programs, product pricing and positioning, and marketing support for sales teams," said Fred Cuen, senior vice president and General Manager, IBM Business Unit. "He brings with him a wealth of experience in technology marketing, business development and sales, along with proven leadership ability. I know that his diverse experience in our channel will make him a valued asset to the IBM Business Unit." Arndt received a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in Mathematics from Cleveland State University Cleveland State University, at Cleveland, Ohio; coeducational; founded 1964, incorporating Fenn College (est. 1923). The Cleveland-Marshall School of law was incorporated in 1969. in Cleveland, OH. About Avnet Hall-Mark Headquartered in Tempe, Ariz., Avnet Hall-Mark is an industry-leading, value-added distributor of enterprise servers, storage, software and services, marketing exclusively to the reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. channel. Avnet Hall-Mark is a division of the $2.4 billion Avnet Computer Marketing operating group of Avnet, Inc. (NYSE NYSE See: New York Stock Exchange :AVT AVT avian arginine vasotocin. See vasotocin. ), one of the world's largest technology marketing and services companies. Avnet's sales for fiscal 2002 (year ended June 28, 2002) were $8.9 billion. For more information about Avnet Hall-Mark, visit: www.hallmark.avnet.com |
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