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Avnet Expert to Present Psychophysiological Aspects of High-Brightness LEDs at the OPTOmism Green Photonics Conference.


PHOENIX -- The Avnet Electronics Marketing Americas business region of Avnet, Inc. (NYSE NYSE

See: New York Stock Exchange
: AVT AVT

avian arginine vasotocin. See vasotocin.
) announces that Avnet LightSpeed Director Cary Eskow will address the OPTOmism Green Photonics Conference in Santa Clara Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif. today. OPTOmism is a global investor and technology forum organized by the Optoelectronics Industry Development Association (OIDA OIDA Optoelectronics Industry Development Association ).

Eskow, a 28-year Avnet veteran who holds two industry patents, will present "Leveraging Beneficial Psychophysiological Aspects of High-Brightness LEDs to Accelerate the Adoption of Solid State Lighting" - a look at moving past the view of using LEDs only as an energy-efficient alternative to traditional light sources. Eskow's presentation will emphasize novel applications of high-brightness LED technology that hinge on Verb 1. hinge on - be contingent on; "The outcomes rides on the results of the election"; "Your grade will depends on your homework"
depend on, depend upon, devolve on, hinge upon, turn on, ride
 nascent findings in the role of light to entrain entrain /enĀ·train/ (en-tranĀ“) to modulate the cardiac rhythm by gaining control of the rate of the pacemaker with an external stimulus.  human circadian rhythm circadian rhythm: see rhythm, biological.
circadian rhythm

Inherent cycle of approximately 24 hours in length that appears to control or initiate various biological processes, including sleep, wakefulness, and digestive and hormonal activity.
 and influence behavior. The goal is to establish a higher value proposition for Solid State Lighting (SSL (Secure Sockets Layer) The leading security protocol on the Internet. Developed by Netscape, SSL is widely used to do two things: to validate the identity of a Web site and to create an encrypted connection for sending credit card and other personal data. ), and thus accelerate demand.

OIDA, a Washington DC-based non-profit association, serves as the voice of industry to government and academia, and acts as liaison with other industry associations worldwide to provide a network for exchanging ideas and information within the optoelectronics community. OPTOmism - OIDA's global executive conference and forum - focuses on "Green Photonics," including applications/technologies that generate/conserve energy, improve communications infrastructure, and increase efficiency of existing fossil fuel fossil fuel: see energy, sources of; fuel.
fossil fuel

Any of a class of materials of biologic origin occurring within the Earth's crust that can be used as a source of energy. Fossil fuels include coal, petroleum, and natural gas.
 consumption and extraction.

"Recent findings related to the psychophysiological impact of light - ranging from influencing circadian rhythm to enhancing concentration and increasing the visual appeal of food and merchandise - will prove useful in accelerating the adoption of SSL technology. We now have the means to leverage our understanding of light-associated psychophysiological mechanisms to extend the value proposition of green lighting far beyond basic energy efficiency," said Eskow. "The horizons for LED-based lighting are nearly limitless."

For more information about energy-efficient, high-brightness LED products and Avnet LightSpeed, please visit www.em.avnet.com/lightspeed.

About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's Web site is located at www.em.avnet.com. Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology in the world. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of more than 100,000 customers and providing cost-effective, value-added services and solutions. For the fiscal year ended June 28, 2008, Avnet generated revenue of $17.95 billion. For more information, visit www.avnet.com.
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Publication:Business Wire
Article Type:Conference news
Date:May 20, 2009
Words:432
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