Avnet Electronics Marketing Launches New Brand, Avnet Marshall, Dedicated to Applying E-Commerce Advantages Throughout the Distribution Model.Business Editors PHOENIX--(BUSINESS WIRE)--Jan. 19, 2000 Avnet Marshall Customers Can Expect 24x7 Availability, Immediate Online Order Status, and a Streamlined Process Eliminating Slowdowns and Redundant Costs Global electronic components distributor Avnet Electronics Marketing Wednesday announced that the company will build on its information technology (IT) leadership position by launching a new North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. brand, Avnet Marshall, to be headed by executive vice president Lori Hartman. She reports to Steve Church, co-president of Avnet Electronics Marketing. The new brand combines the IT expertise of Avnet Electronics Marketing with the e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. expertise of the company's recently acquired rival, Marshall Industries. Fifteen-year Avnet veteran Hartman is "clearly the right executive to lead Avnet Marshall," Church said. "She was the architect of Avnet's successful 1998 reorganization of former Avnet brands, Time, Penstock and Hamilton Hamilton, city, Bermuda Hamilton, city (1990 est. pop. 3,100), capital of Bermuda, on Bermuda Island. It is a port at the head of Great Sound, a huge lagoon and deepwater harbor protected by coral reefs. Hallmark hallmark, mark impressed on silverwork or goldwork to signify official approval of the standard of purity of the metal, also called plate mark. The hallmark was introduced by statute in England in 1300 and enforced by the Goldsmiths' Hall, London. into Avnet Electronics Marketing, and more recently was the driver of the integration of Avnet EM and Marshall, which was the largest merger in electronics distribution history." Avnet Marshall primarily distributes the world's leading brands of semiconductors, interconnect (1) To attach one device to another. (2) A physical port (plug, socket) or wireless port (transmitter, receiver) used to attach one device to another. , passive and electromechanical The use of electricity to run moving parts. Disk drives, printers and motors are examples. Electromechanical systems must be designed for the eventual deterioration of moving components that wear over time. The first TVs were electromechanical systems (see video/TV history). components to original equipment manufacturers and contract manufacturers. The new brand, with revenues of approximately $3 billion, was created to apply all the possible advantages of Web-driven applications to every aspect of the traditional electronic components procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. cycle. This includes the establishment of an intuitive, standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. interface at the front-end, real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. status updates throughout the location and shipping stages, and extra support through final delivery. As a result, Avnet Marshall customers can expect 24x7 availability, immediate on-line order status, and a streamlined process, eliminating slowdowns and redundant costs. "Prior to Avnet's acquisition of Marshall Industries in October 1999, Marshall had received wide recognition as one of the dominant leaders in e-commerce," said Church. "We believe that incorporating the knowledge, creativity and passion that Marshall brings into Avnet's already strong IT practices will result in a robust e-commerce emphasis providing unparalleled speed, availability, convenience and simplicity to our customers," Church added. "No matter the industry, e-business is the future. "Companies that capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the Internet by making it easy to do business online, who use it efficiently and creatively, will emerge as the highest value providers." The new Avnet Marshall also offers the world's largest product inventory, with $1.3 billion in on-hand inventory and $2.5 billion in the pipeline, representing over 200 manufacturers and 120 commodities. "That translates into simplified one-stop shopping for your complete bill of materials The list of components that make up a system. For example, a bill of materials for a house would include the cement block, lumber, shingles, doors, windows, plumbing, electric, heating and so on. , saving customers time, money and effort," said Hartman. Customers also have access to Avnet Marshall's team of knowledge specialists. These Inside Sales representatives average more than nine years of experience each (approximately 20 percent better than the industry average) and receive more than 200 hours per year in additional training. "Their knowledge spans the entire Avnet Marshall line card, supplier product information and channel understanding, to deliver superior customer service," Hartman said. Over 15 component value add/modification centers include 12 nationwide, ISO-registered programming centers. These centers give customers the strength of time-to-market and time-to-volume flexibility. "It's all about customer convenience," said Hartman. "We've given the customer the products they want (the broadest line card in the industry), the choice of how to place an order (on-line or by calling our knowledge specialists), the choice of when to place an order (24X7 convenience), and the ability to check the status of their order any time (on-line)." The Avnet Marshall Web site is located at www.avnetmarshall.com. About Avnet Electronics Marketing Avnet Electronics Marketing is an operating group of Phoenix-based Avnet Inc. (NYSE NYSE See: New York Stock Exchange :AVT AVT avian arginine vasotocin. See vasotocin. ), a Fortune 200 company with annual sales exceeding $6.4 billion ($9 billion proforma, including recent acquisitions). Serving customers in 60 countries, Avnet markets, inventories and adds value to semiconductor and interconnect, passive and electromechanical products and provides world-class supply-chain integration services. One of the world's largest electronic component distributors and provider of associated value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. , Avnet Electronics Marketing reported sales of $4.8 billion for fiscal year 1999 (year ended June 30, 1999). With operations in the Americas, Europe, the Middle East, Africa and Asia/Pacific, Avnet Electronics Marketing (EM) is Avnet Inc.'s largest operating group. Co-presidents Steve Church and Brian Hilton share responsibility for Avnet EM's operations. Church leads efforts in the Americas and Hilton in EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. and Asia, while they share global functional duties such as customer management. Avnet EM does business through three globally branded services: Avnet Marshall in The Americas (doing business as Core Value Services outside of The Americas) addresses the transactional needs of the traditional electronic components distribution market, offering one of the industry's broadest line cards, convenient one-stop shopping with emphasis on on-time delivery, responsiveness and quality. Following the completion of Avnet's merger with Marshall Industries in October 1999, Core Value Services was renamed Avnet Marshall in the Americas only. Avnet Integrated Material Services (IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. ), with global sales of approximately $1.6 billion, is the organization within Avnet Electronics Marketing dedicated to providing world class supply-chain management services to electronic OEMs and contract manufacturers. Avnet IMS helps customers and suppliers reduce inventory, lower costs and improve responsiveness. Avnet IMS has helped hundreds of customers get their products to market faster. Avnet Design Services (ADS) supports OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and customers by helping them develop leading edge, high technology products through engineering/technical services. At the same time, ADS creates demand for the semiconductor products of Avnet Electronics Marketing's suppliers. |
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