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Avnet Electronics Marketing Launches Avnet RF & Microwave Focused Business Unit.


Business Editors/High-Tech Writers

PHOENIX--(BUSINESS WIRE)--Aug. 7, 2001

Avnet Electronics Marketing announces the formation of Avnet RF & Microwave, its new, Americas-based business unit dedicated to marketing RF & microwave semiconductors, components and related services to original equipment manufacturers and contract manufacturers in the wireless industry.

Avnet is currently the distribution market leader in the sale of components to the wireless electronics industry. This new business unit will focus its efforts on a limited number of leading suppliers' lines, with a dedicated, technically oriented o·ri·ent  
n.
1. Orient The countries of Asia, especially of eastern Asia.

2.
a. The luster characteristic of a pearl of high quality.

b. A pearl having exceptional luster.

3.
 RF & microwave sales organization, quantifiable Quantifiable
Can be expressed as a number. The results of quantifiable psychological tests can be translated into numerical values, or scores.

Mentioned in: Psychological Tests
 technical marketing and value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. .

Avnet's roots in RF & Microwave include 25 years of history from the company's former Penstock division, the industry's first and original specialist.

"There are unique product lines and technologies that drive this market. What's more, the customers' technical needs are unique. We must exhibit both the technical focus and specialization A career option pursued by some attorneys that entails the acquisition of detailed knowledge of, and proficiency in, a particular area of law.

As the law in the United States becomes increasingly complex and covers a greater number of subjects, more and more attorneys are
 to effectively represent our suppliers' products," said Phil Gallagher, president, Avnet Electronics Marketing/Americas.

Joel Levine has been named president of Avnet RF & Microwave, reporting to Gallagher. "The decision to restructure Electronics Marketing into smaller, entrepreneurial divisions, which can react faster to market changes and customer and supplier needs, has been enthusiastically received within the electronics industry," Levine said.

"The new structure allows us to make quicker decisions and improve our speed of execution. We plan to increase the gap between Avnet and the competition based on our team's skills, and our ability to mobilize mo·bi·lize
v.
1. To make mobile or capable of movement.

2. To restore the power of motion to a joint.

3. To release into the body, as glycogen from the liver.
 quickly.

"No longer a broadline distributor with an RF focus, our group is once again an RF & microwave specialist, backed by the resources of a Fortune 500 company that supports our efforts on behalf of our customer and suppliers," Levine added.

The new RF& Microwave business unit offers a technical selling organization, value-added services including parametric testing, hybrid assembly and design, cable assembly, evaluation boards, die handling, thin film assembly services, hi-rel processing and wireless design services through Avnet Design Services' Bluetooth lab.

Avnet Electronics Marketing is the largest operating group of Phoenix-based Avnet Inc. (NYSE NYSE

See: New York Stock Exchange
: AVT AVT

avian arginine vasotocin. See vasotocin.
), a Fortune 500 company. One of the world's largest technology marketing and services companies, Avnet Electronics Marketing distributes semiconductors, interconnect (1) To attach one device to another.

(2) A physical port (plug, socket) or wireless port (transmitter, receiver) used to attach one device to another.
, passive and electromechanical The use of electricity to run moving parts. Disk drives, printers and motors are examples. Electromechanical systems must be designed for the eventual deterioration of moving components that wear over time. The first TVs were electromechanical systems (see video/TV history).  components from leading manufacturers.

The company markets, inventories and adds value to these products and provides world-class supply-chain management and engineering design services. Avnet EM serves customers in 63 countries. The company's Web site is located at www.em.avnet.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 7, 2001
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