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Avnet Electronics Marketing Forms Cilicon, Its Semiconductor Business Unit; New Division Combines Small-Company Focus with Big-Company Resources.


Business Editors/High-Tech Writers

PHOENIX--(BUSINESS WIRE)--Oct. 1, 2001

Avnet Electronics Marketing announces the name of its new, Americas-based specialist business, Cilicon, which is focused on the technical value-added distribution of semiconductors to original equipment manufacturers and electronics manufacturing services Electronic manufacturing services (EMS) is term used for companies that design, test, manufacture, distribute and provide return/repair services for electronic component and assemblies for original equipment manufacturers (OEMs).  industry (EMSI EMSI Ecole de Management des Systèmes d'Information
EMSI Electro-Mechanical Systems International
EMSI Electronic Manufacturing Services Industry
EMSI Emergency Medical Services Instructor
EMSI Executive Management Services, Inc.
EMSI Expanded Multi-Sensor Integration
) providers.

Cilicon is one of the world's leading semiconductor marketing specialists as measured by sales, inventory and people resources.

Moving away from its previous broad line distribution services business model, Avnet Electronics Marketing has recently announced a series of specialized divisions around the globe, each with a limited product line focus.

Avnet veteran Phil Gallagher, president of Avnet Electronics Marketing in the Americas, leads the new Cilicon division.

"Our strategy has changed because the demands of our marketplace have changed," Gallagher said. "The technology advances and increasing demands from the dynamic semiconductor market make this move imperative. We have listened to our customers and suppliers and have focused our organization to provide more technology-centric expertise.

"We now are prepared to leverage the unique attributes of our individual suppliers to best fit each customer's requirements. And we do this with the support of the tremendous resources and services support of the Avnet global enterprise," he said.

"Creating a specialist business dedicated to semiconductors provides more role clarity and unification (programming) unification - The generalisation of pattern matching that is the logic programming equivalent of instantiation in logic. When two terms are to be unified, they are compared.  within the organization and adds focus, allowing for faster execution of customer and supplier requirements," explained Brian Hilton, president of Avnet Electronics Marketing Group.

"For customers, this reorganization means more knowledgeable technical support and faster time-to-market; for suppliers, it means improved demand creation and better communications, because our people are semiconductor technology specialists."

"We have taken this opportunity to further push decision-making and authority into the organization, closer to the customer and the supplier field personnel," Gallagher continued. "This means our people on the front lines are empowered to deliver customer solutions quickly and effectively."

Cilicon customers have seamless access to e-business capabilities, dedicated customer service, supply-chain integration and materials management Materials management is the branch of logistics that deals with the tangible components of a supply chain. Specifically, this covers the acquisition of spare parts and replacements, quality control of purchasing and ordering such parts, and the standards involved in ordering,  through Avnet Integrated Materials Services (IMS (1) See IP Multimedia Subsystem.

(2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS.
), and engineering design services through Avnet Design Services (ADS), which has Design Centers in Phoenix, Boston and Chicago.

OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  and EMSI customers and suppliers can also take advantage of an expanded total supply-chain solution from IMS that will tie it all together on the back-end.

"Specialization makes Cilicon the subject matter expert in semiconductors. Add that focus to one of the leading global distribution organizations, and you have a powerful combination for customers, suppliers, EMSI providers and the entire electronics manufacturing This article presents a typical manufacturing process of an electronic assembly. Component manufacturing
Components such as resistors, capacitors and integrated circuits are generally made by specialized contractors.
 supply chain," concluded Gallagher.

Avnet Electronics Marketing is the largest operating group of Phoenix-based Avnet Inc. (NYSE NYSE

See: New York Stock Exchange
:AVT AVT

avian arginine vasotocin. See vasotocin.
), a Fortune 500 company with annual sales exceeding $12.8 billion. One of the world's largest technology marketing and services companies, Avnet Electronics Marketing distributes semiconductors, interconnect, passive and electromechanical The use of electricity to run moving parts. Disk drives, printers and motors are examples. Electromechanical systems must be designed for the eventual deterioration of moving components that wear over time. The first TVs were electromechanical systems (see video/TV history).  components from leading manufacturers.

The company markets, inventories and adds value to these products and provides world-class supply-chain management and engineering design services. Avnet EM serves customers in 63 countries. The company's Web site is located at www.em.avnet.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 1, 2001
Words:498
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