Avnet Electronics Marketing 'Behind the Wheel' Wins Best Design in Internet Advertising Competition.PHOENIX -- NYSE NYSE See: New York Stock Exchange : AVT AVT avian arginine vasotocin. See vasotocin. - Avnet Electronics Marketing has received the Web Marketing Association's (WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. ) Best Design Rich Media Online Campaign WebAward in 2008 for Behind the Wheel. Avnet received the award as part of the annual Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. Competition (IAC (1) (InterApplication Communications) The interprocess communications capability in the Macintosh starting with System 7.0. Many IAC events take place behind the scenes. ). The WebAward IAC Awards were developed by WMA to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising - entries are judged on creativity, innovation, impact, design, copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. and use of medium. Behind the Wheel is an interactive online demo created to promote Avnet's development boards and the Digital Video Surveillance Kit - a complete development platform created for engineers working on network and smart camera design applications. The demo puts visitors in the driver's seat driv·er's seat n. A position of control or authority. as they navigate through a virtual 360 degree tour highlighting benefits, features and technical specifications. "Behind the Wheel was created by engineers for engineers and allows them to get a more dynamic overview of a kit than they could with a traditional data sheet or product brief. And, since it's available on demand, it can be viewed at their convenience," said Phil Gallagher, president of Avnet Electronics Marketing Americas. Avnet creates Behind the Wheel demos for each new development board it releases, with several scheduled to debut between now and the end of May. This will bring the total of Behind the Wheel demos to nearly ten overall. For more information, please visit www.em.avnet.com/drc. About Avnet Electronics Marketing Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. (NYSE:AVT), a Fortune 500 company. Avnet Electronics Marketing serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's Web site is located at http://www.em.avnet.com. About Avnet Avnet, Inc. (NYSE:AVT) is one of the largest distributors of electronic components, computer products and technology services and solutions with more than 300 locations serving more than 70 countries worldwide. The company markets, distributes and optimizes the supply-chain and provides design-chain services for the products of the world's leading electronic component suppliers, enterprise computer manufacturers and embedded Inserted into. See embedded system. subsystem providers. Avnet brings a breadth and depth of capabilities, such as maximizing inventory efficiency, managing logistics, assembling products and providing engineering design assistance for its 100,000 customers, accelerating their growth through cost-effective, value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. and solutions. For the fiscal year ended June 30, 2007, Avnet generated revenue of $15.68 billion. For more information, visit www.avnet.com. |
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