Avnet Cilicon Announces Sunrise Labs as an Avnet Design Service Provider --ADSP--.Business Editors/High-Tech Writers PHOENIX--(BUSINESS WIRE)--June 2, 2003 Avnet Cilicon has added Sunrise Labs Inc. of Auburn, N.H., to the Avnet Design Service Provider (ADSP ADSP - AppleTalk Data Stream Protocol ) Program, which pools the top engineering design service companies in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. to provide customers with superior board- and system-level solutions A system-level solution is a set of integrated circuits that work together to power an application such as a mobile telephone or digital media player. A special case of a system-level solution is a system-on-a-chip, where the entire functionality of the system is integrated into a single chip. . Sunrise Labs is a leader in design services and an expert at balancing time-to-market and performance requirements with innovative, simple, and easy-to-use designs. The company develops scientific instrumentation, medical devices and industrial controls, simplifying extremely complex user interface requirements. Capabilities include system design, analog and digital design, algorithm development, regulatory and FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. approvals, embedded systems Embedded systems Computer systems that cannot be programmed by the user because they are preprogrammed for a specific task and are buried within the equipment they serve. and industrial networking. This alliance fully leverages Avnet's component expertise with Sunrise's track record for developing system products requiring embedded systems, analog and digital design, user interface design and superior project management. "We are very excited about our partnership with Sunrise Labs," said Jim Schaeffer, senior vice president of Avnet Design Services, the engineering arm of Avnet Cilicon. "Sunrise Labs is one of the top engineering design houses in North America and their design expertise in medical and industrial applications should prove to be very valuable to Avnet's customers." Drew Sunstein, founder and chief technology officer for Sunrise Labs is very pleased to be selected as one of Avnet's Design Service Providers. "The strength of the Avnet Cilicon team, its line card and service record speak volumes. In today's tenuous economic climate, the companies developing new products today are looking to leverage partners that can help them catapult catapult (kăt`əpŭlt'), mechanism used to throw missiles in ancient and medieval warfare. At first, catapults were specifically designed to shoot spears or other missiles at a low trajectory (see bow and arrow). beyond the competition. The opportunity demands innovation, proven methodologies and a track record of mitigating risk. We look forward to serving together to help transform great ideas into market leading products." The ADSP program builds on Avnet's proven track record of enabling customers throughout the design cycle. Customers seeking third party design assistance can gain access to a select group of pre-screened and certified Avnet Design Service Providers through Avnet Design Services. For additional information regarding the ADSP program, please visit http://www.ads.avnet.com. About Avnet Cilicon Avnet Cilicon is the semiconductor distribution specialist division of Avnet Electronics Marketing in the Americas. Avnet Electronics Marketing, serving customers in 63 countries, is the largest operating group of Phoenix-based Avnet Inc. (NYSE NYSE See: New York Stock Exchange : AVT AVT avian arginine vasotocin. See vasotocin. ), a Fortune 500 company, and one of the world's largest technology marketing, distribution and services providers. Avnet Cilicon combines semiconductor expertise, technical excellence and deep market knowledge to enhance time to revenue for all supply-chain partners in the electronics arena. Avnet Cilicon's core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
(2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. and customer-centric, dedicated sales channels. To learn more about Avnet Cilicon's capabilities please visit http://www.cilicon.com or call 800/408-8353. About Sunrise Labs Sunrise Labs Inc., a world-class product design and development company, specializes in low-power systems, high accuracy control, industrial networking, and user interface design. Founded in 1992, the company has developed award winning and market leading products for industry-leading companies in the industrial, medical, and consumer markets. Sunrise Labs' key to superior products is its proven project control procedures and depth of experience across a wide range of technologies. Its mission is to delight its clients and their customers with innovative, cost-effective, and easy-to-use designs. For more information regarding Sunrise Labs and its service offerings please visit the company's Web site: www.sunriselabs.com or contact John MacGilvary at 603/644-4500 or jmacgilvary@sunriselabs.com. |
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