Avnet's ProSeries Symposium Helps VARs' Sales Reps Hone Ability to Deliver NetApp Solutions.Symposium Features New Audience Engagement Technique That Promotes Information Retention and Client Interaction TEMPE, Ariz. -- Avnet Technology Solutions, an operating group of global technology distributor Avnet, Inc. (NYSE NYSE See: New York Stock Exchange : AVT AVT avian arginine vasotocin. See vasotocin. ), has developed a new symposium series that enables its partners' sales personnel to quickly and effectively deliver the unique benefits of NetApp[R] (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : NTAP NTAP Network Appliance, Inc. (stock symbol) NTAP Never Take Another Puff NTAP National Track Analysis Program NTAP Notices to Airmen Publication NTAP Windows NT Application Processors NTAP Naval Training Acquisition Process ) storage solutions to their customers or prospects. The Avnet ProSeries Symposium features an interactive whiteboard An interactive whiteboard is a large interactive display that connects to a computer and projector. A projector projects the computer’s desktop onto the board’s surface, where users control the computer using a pen, finger or other device. communications technique. Whiteboarding helps sales representatives retain more information and persuasively per·sua·sive adj. Tending or having the power to persuade: a persuasive argument. per·sua convey that information by incorporating end users' technology needs, questions and concerns into a dynamic discussion. "Our partners have told us that they want their sales representatives to be able to present to a C-level audience in a way that engages and persuades," said Patty Gray, vice president of NetApp and Symantec Sales for Avnet Technology Solutions. "Communicating effectively with this audience takes more than typical slide presentations, which can put distance between the sales representative and the audience. Avnet's ProSeries Symposium helps sales personnel learn to actively engage the customer using the proven technique of whiteboarding developed by consultant Whiteboard The electronic equivalent of chalk and blackboard, but between remote users. Whiteboard systems allow network participants to simultaneously view one or more users drawing on an on-screen blackboard or running an application. Selling." "We are very excited by the outcomes of the Avnet ProSeries Symposium, and it is very complementary to NetApp's brand awareness activities," said Leonard Iventosch, vice president of worldwide channels for NetApp. "Participants are walking away with a high level of knowledge about NetApp solutions and a high level of confidence in their ability to deliver messaging that can be customized to address the needs of each customer or prospect." The ProSeries Symposium is designed to speed the sales cycle by increasing efficiency and know-how and providing content that can be repeated succinctly suc·cinct adj. suc·cinct·er, suc·cinct·est 1. Characterized by clear, precise expression in few words; concise and terse: a succinct reply; a succinct style. 2. . It also allows the partner to bring new salespeople sales·peo·ple pl.n. Persons who are employed to sell merchandise in a store or in a designated territory. up to speed on the NetApp line quickly -- enabling partners to go deeper and wider into the end-user community. More than 600 Avnet partner representatives have taken the training in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada with participant ratings averaging 4.6 on a scale of 1 (low) to 5 (high). "Avnet has built its ProSeries Symposium around a reality-based, hands-on whiteboarding technique that does more than simply communicate NetApp's value proposition," said Deborah Bannworth, vice president of sales, Eastern region, for Sirius. "Whiteboarding helps sales personnel build an immediate comfort level in presenting NetApp advantages and engage clients without taking them into a technology deep-dive. At the conclusion of the training, my sales reps could effectively and succinctly demonstrate the unique benefits of NetApp technology. By increasing their knowledge and credibility, this training has enhanced our status as a trusted advisor to our clients and has helped NetApp solutions stand out in a market flooded with products. I highly recommend the symposium to salespeople at all levels." "The training was invaluable," said Bob Kerr, vice president of sales for SwishData. "I would recommend it for experienced as well as new sales professionals. They will come away with strategies they can use to more effectively sell NetApp as well as other solutions. I believe it offers my company a distinct advantage over the competition." Sessions are planned for locations in the United States, Mexico, Germany and Singapore in the coming weeks. In addition, plans are in place to expand the symposium into a multi-part series, with virtualization An umbrella term for enhancing a computer's ability to do work. Following are the ways virtualization is used. Hardware Virtualization Partitioning the computer's memory into separate and isolated "virtual machines" simulates multiple machines within one physical computer. as the next subject focus. For more information about the Avnet ProSeries Symposium, visit: WhiteBoard ProSeries To hear what participants had to say about the symposium, access: http://www.avnet.tv/launcher.php?ID=2 About NetApp NetApp creates innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency. Discover NetApp's passion for helping companies around the world go further, faster at www.netapp.com. NetApp and Go further, faster are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. About Avnet Technology Solutions Avnet Technology Solutions is an operating group of Avnet, Inc. (NYSE:AVT) representing US$6 billion in annual revenue for fiscal year 2007, with locations in more than 30 countries. As a global technology sales and marketing organization, Avnet Technology Solutions has sales divisions focused on specific customer segments and a select line card strategy enabling an exceptional level of attention to the needs of its customers and suppliers. Visit www.ats.avnet.com. About Avnet Avnet, Inc. (NYSE:AVT) is one of the largest distributors of electronic components, computer products and technology services and solutions with more than 300 locations serving more than 70 countries worldwide. The company markets, distributes and optimizes the supply-chain and provides design-chain services for the products of the world's leading electronic component suppliers, enterprise computer manufacturers and embedded Inserted into. See embedded system. subsystem A unit or device that is part of a larger system. For example, a disk subsystem is a part of a computer system. A bus is a part of the computer. A subsystem usually refers to hardware, but it may be used to describe software. providers. Avnet brings a breadth and depth of capabilities, such as maximizing inventory efficiency, managing logistics, assembling products and providing engineering design assistance for its 100,000 customers, accelerating their growth through cost-effective, value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. and solutions. For the fiscal year ended June 30, 2007, Avnet generated revenue of $15.68 billion. For more information, visit www.avnet.com. |
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