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Avlon Introduces MoisturColor Powder Lightener and MoisturColor Permanent Hair Color Systems for Women of All Races That Lighten and Tone Hair in Half the Usual Time.


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CHICAGO--(BUSINESS WIRE)--Nov. 21, 2003

Avlon Industries Avlon is an international firm whose principal expertise lies in manufacturing and marketing hair care products under brands such as Affirm, FiberGuard, Ferm, KeraCare, and MoisturColor.[1][2] References

1.
, a leader in multicultural personal products, has developed MoisturColor(R) Oil Moisturizing Powder Lightener, the first of its kind, and a defining event in the professional hair color industry that will truly revolutionize the way consumers of all races, White, African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. , Hispanic and Asian, can lighten light·en 1  
v. light·ened, light·en·ing, light·ens

v.tr.
1.
a. To make light or lighter; illuminate or brighten.

b. To make (a color) lighter.

2.
 their hair in half the usual time with no tensile damage because it is fortified fortified (fôrt´fīd),
adj containing additives more potent than the principal ingredient.
 with Avlon's exclusive FSC FSC

See: Foreign Sales Corporation
 Factor (Fiber Strengthening Complex) that strengthens and fortifies the hair, leaving it in exceptional condition.

At the same time, the company introduced Avlon's Affirm MoisturColor(R) Conditioning Permanent Creme n. 1. Cream; - a term used esp. in cookery, names of liqueurs, etc.  Hair Color System that has also been developed for hair of all textures. The system provides both optimum hair color performance with unprecedented moisture, superior gloss and shine and can be used alone, or in conjunction with the new Lightener without any damage to hair structure.

"What is becoming more and more apparent is that the Beauty Industry is rapidly changing the way companies are doing business. Today's emphasis is on a more colorfully diverse population that is growing economically stronger every day," states Dr. Ali N, Syed, President and Master Chemist. "Both Avlon's MoisturColor(R) Oil Moisturizing Powder Lightener and Affirm MoisturColor(R) Conditioning Permanent Creme Hair Color System are the results of our efforts to help stylists achieve lightened hair on clients with a wide variety of hair textures in half the usual time, while simultaneously keeping their hair in excellent condition."

Dedicated for 20 years to creating the best quality products for consumers with critical hair problems resulting from the use of conventional relaxers and other products not especially developed for the ethnic market, Avlon's ongoing goal has been to provide the very best products that advanced research and innovative thinking can offer. Its goal has now been expanded to the vast diversity of women who represent the wider international multicultural population of women who experience problems with their hair as well.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 21, 2003
Words:390
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