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Aviva USA Announces Extension of Relationship With Mayo Clinic Health Solutions to Support "Wellness for Life," a Unique Life Insurance Product Designed to Personally Reward People for Staying Healthy.


Aviva Also Working With Emmy Award-Winning Journalist Stephanie Riggs to Launch Innovative Life Insurance Program

DES MOINES, Iowa “Des Moines” redirects here. For other uses, see Des Moines (disambiguation).
Des Moines (pronounced /dɪˈmɔɪn/ in English,
 -- With the launch of the innovative "Wellness for Life" program, Aviva is embarking on a mission to redefine how customers think of life insurance, and they're doing it in good company. Aviva USA, part of Aviva plc, the world's fifth-largest insurance group, announced today that it is working with the Mayo Clinic's esteemed Health Solutions group to bring the new insurance program to life.

Designed to reward people for taking proactive steps to stay healthy, Wellness for Life is an exclusive life insurance program meant to encourage healthy living, increase life expectancy Life Expectancy

1. The age until which a person is expected to live.

2. The remaining number of years an individual is expected to live, based on IRS issued life expectancy tables.
 and potentially reduce the cost of insurance for participants. With its patent-pending Wellness for Life program, Aviva is the first U.S. life insurance company to link a broad individual accountability system to a life insurance policy.

To encourage healthy living and help Wellness for Life program participants reduce their insurance costs, Aviva arranged to provide high-quality wellness information and services from Mayo Clinic Mayo Clinic: see Mayo, Charles Horace.

Mayo Clinic

voluntary association of more than 500 physicians in Rochester, Minnesota. [Am. Hist.: EB, 11: 723]

See : Medicine
 Health Solutions. "Wellness for Life matches up well with Mayo Clinic's mission to provide reliable health and wellness information to everybody we can reach," said Tom Ferraro, director of strategic relations for Mayo Clinic Health Solutions. "We applaud Aviva's goal of trying to improve the health of all Americans."

To help spread the word, Aviva also has established a relationship with journalist Stephanie Riggs, who signed up for Wellness for Life immediately after it became available to her. An Emmy Award Emmy award

Annual presentation for outstanding achievement in U.S. television. Its name is taken from the nickname “immy” for the image orthicon, a television camera tube.
 Winner for Best Journalistic Enterprise, Riggs is passionate about health/wellness programs and about partnering with initiatives that help save lives. Riggs will serve as an official Wellness for Life spokesperson, traveling the country to meet with consumers, share her own Wellness for Life story, and encourage people to participate.

Riggs' most recent endeavor, a television special titled "Fitting In," also touches on the importance of healthy living. Airing on ABC Family


The novelty of research or terms used in this article is disputed.
 at 7:00 a.m., Saturday, June 14, 2008, the national television event features overweight kids (12 and under) being taught healthy habits healthy habit Good habit, see there . Riggs' own production company produced "Fitting In," and she serves as the host employing fitness and nutrition experts to help the kids make better choices in exercise and eating. Aviva is the title sponsor of the show.

"As demonstrated by the Wellness for Life program, our company is passionate about encouraging healthy living, and our relationship with the Mayo Clinic helps promote healthy lifestyles so our customers can enjoy lower-cost life insurance," said Tom Godlasky, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Aviva

USA. "We're also honored to help spread the word about the importance of wellness to today's youth by sponsoring Stephanie Riggs' 'Fitting In' television event."

Wellness for Life on the Road

Aviva will also be spreading the word about healthy living, one person at a time, via the Wellness for Life tour. Encouraged by positive consumer focus groups, Aviva is taking the message on the road, literally, with a nationwide bus tour. The bright yellow, 45-foot customized motor coach will visit cities across the country in a campaign to educate the public on ways to improve their health and potentially save money.

"We truly believe the Wellness for Life program with its innovative reward system -- supported by both the Mayo Clinic's expertise in educating and encouraging healthy behaviors and Stephanie's passion for bringing important wellness information to light -- will put the 'life' back in life insurance," said Brian Clark Brian Clark is one of the survivors of Al Qaeda's attacks on the World Trade Center on September 11th, 2001.

Clark is noteworthy as he is one of only a few people in either tower to escape from a floor above the plane's impact.
, chief strategy officer for Aviva USA. "Our goal is to change the way people think about life insurance and improve the health of all Americans."

About Aviva

Aviva is the leading provider of life insurance and annuities to Europe with substantial positions in other markets around the world, making it the world's fifth-largest insurance group based on gross worldwide premiums as of December 31, 2007. Aviva's principal global business activities are long-term savings, fund management and general insurance, with worldwide total sales of $98.4 billion and assets under management Assets Under Management (AUM) is a term used by financial services companies in the mutual fund and money management or investment management business to gauge how much money they are managing.  of $724.6 billion as of December 31, 2007. Aviva currently has 57,000 employees serving 45 million customers. Aviva is traded on the London Stock Exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
 under the symbol AV.

About Aviva USA

In 2006, Aviva grew its existing U.S. presence by acquiring AmerUs Group, a national leader in indexed annuities and indexed life insurance. Nationally, Aviva USA is ranked number one in sales of indexed life insurance and number one in sales of indexed annuities. Aviva's U.S. employees are committed to helping customers meet their long-term savings, insurance and retirement income needs.

About Mayo Clinic Health Solutions

Mayo Clinic Health Solutions works to extend Mayo Clinic expertise to people throughout their lives. By drawing upon the collective experience of more than 2,000 physician experts, Mayo Clinic Health Solutions provides an integrated suite of products and services designed to improve both individual and population health. Products include Mayo Clinic EmbodyHealth portal, Mayo Clinic Health Risk Assessment, Mayo Clinic EmbodyHealth newsletter, Mayo Clinic EmbodyHealth Guide to Self-Care book, Ask Mayo Clinic nurse line and health advisor programs, telephonic lifestyle coaching programs, and third-party administration services.

About Stephanie Riggs

Stephanie Riggs' Emmy-Award winning series on AIDS orphans in remote eastern Africa, "A Place of Hope," also won two national Gracie Allen Noun 1. Gracie Allen - United States comedienne remembered as the confused but imperturbable partner of her husband, George Burns (1906-1964)
Allen, Grace Ethel Cecile Rosalie Allen, Gracie
 Awards for best news series and best documentary. This series received the National Gabriel Award The Gabriel Awards were originated by the Catholic Academy for Communication Arts Professionals in 1965. They were designed to honor works of broadcast excellence that have a positive and creative treatment of concerns to mankind.  and National Telly Award. Riggs anchored the #1 Rated Evening Newscast newscast

Radio or television broadcast of news events. News gathering and broadcasting by the radio networks began in the mid-1930s and increased significantly during World War II. The television newscast began in 1948 with 15-minute programs that resembled movie newsreels.
 at KCNC-TV, the Denver CBS (Cell Broadcast Service) See cell broadcast.  affiliate, for eight years. Riggs received the prestigious Emmy Award for "Best Journalistic Enterprise" for her News4 investigation on Colorado Child Care. Her in-depth look at the serious problems with Colorado child care and solutions to those problems also won Best Documentary from the Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
 and the Clarion Award The Clarion Award is an American award for excellence in communications. It is administered by the Association for Women in Communications, but both men and women are eligible. It was started in 1972.  from Women in Communications.
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Publication:Business Wire
Article Type:Company overview
Date:Jun 11, 2008
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