Aviva Offers Personalized Websites and Streaming Media to Strengthen Agents' Efforts to Market Retirement Income Program.

Strategic Partnership with Wealth2k, Inc. Advances the State-of-the-Art of Agent Marketing

HINGHAM, Mass. -- Following the recent launch of Aviva For Life, its innovative retirement income solution aimed at the Boomer market, Aviva (Aviva Life Insurance Company) announced that it will equip its agents with leading-edge websites capable of streaming a multimedia educational presentation over the Internet. Offered at no cost to the agents, these websites will strengthen agents' ability to objectively convey the benefits of Aviva For Life including how the strategy ladders fixed annuities to generate durable retirement income.

"With the introduction of Aviva For Life, we now offer savers what may be the industry's most attractive safe-money strategy for building long-term retirement security," commented Sean O'Brien, Aviva's Vice President, Agency Marketing. "Incorporating streaming media and personalized websites into our agents' marketing efforts provides an unmatched capacity to help consumers gain a clear understanding of how Aviva For Life may be suitable for their retirement security needs. The technology delivers a compliant yet engaging explanation of Aviva For Life while providing a web-based experience that is in keeping with what today's consumers expect."

"While Boomer retirement security represents the most strategically important market life insurers will pursue over the next decade, a company's ultimate success in this marketplace will hinge on its ability to help its intermediaries reach out to large numbers of consumers in a manner that is compliant, engaging and motivational," said David Macchia, President & CEO of Wealth2k, Inc. "Technology is the key to making this happen. To this end, Aviva is delivering an entertaining educational experience to the prospect's browser, but in a way that preserves the agent's central role. This is a win-win situation for consumers who need to learn about quality retirement income options, and for agents who need to finally make the Internet a vital part of their customer experience."

Wealth2k's AdvisorAccess[TM] Internet-based network provides real-time compliance management and content syndication for Aviva For Life. The network supports online illustrations, dynamic management of disclosure language, a central portal for marketing materials, agent account administration, agent website management and role-based administrative privileges.

About Wealth2k, Inc.

Wealth2k, Inc. is a strategic marketing firm that partners with financial services companies to create differentiation and competitive advantage in targeted markets. Through the delivery of innovative, marketing-driven media and technology, Wealth2k is able to help its clients boost sales and enhance compliance while creating greater customer loyalty.

About Aviva

Aviva Life Insurance Company is a subsidiary of London-based Aviva plc. Aviva plc has roots dating back to 1696 and is one of the 10 largest insurance groups in the world. One of the fastest-growing U.S. life insurers, Aviva Life Insurance Company offers a competitive portfolio of fixed life insurance and annuity products through select independent agents, banks and brokers.