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Avisana Corp. Retains Media Placement Agency for Launch.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Avisana Corp., (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
: AVSA AVSA African Violet Society of America
AVSA African Violet Society of America (Beaumont, Texas)
AVSA Aguas de Valencia Sa
AVSA Afrikatale-Vereniging van Suider-Afrika
), a marketer and distributor of leading edge consumer products designed for personal comfort, massage and therapeutic relief, announced today that it is has retained Broadcast Response, Inc. to provide a wide range of advertising agency services. Avisana is planning a full scale marketing launch of its line of massage belt products to reach more than 100 million households by airing infomercials on U.S. cable channels and major TV network affiliate stations across the U.S. Avisana has now added the expertise of Broadcast Response and the ability to draw on a wide range of services from media planning, campaign analyses, tape trafficking, long form advertising and spot advertising.

Avisana's Vibro Shape[TM] belt is a scientifically advanced oscillating os·cil·late  
intr.v. os·cil·lat·ed, os·cil·lat·ing, os·cil·lates
1. To swing back and forth with a steady, uninterrupted rhythm.

2.
 massage belt that can deliver stimulating muscle massages. Avisana has a 28-minute long-form Vibro Shape[TM] TV infomercial in·fo·mer·cial   also in·for·mer·cial
n.
A relatively long commercial in the format of a television program.



[info(rmation) + (com)mercial.]

Noun 1.
 designed to capture viewer attention and showcase the belt's leading edge technology features. John Mitchell, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Avisana Corp., said "The incredible simple-to-use Vibro Shape[TM] belt is today's answer to improving your body with none of the usual effort. As you wear the Vibro Shape[TM] Belt, you can feel the flexing and relaxing of muscles you target. The wearer can temporarily increase the body's circulation and feel more energized. Vibro Shape[TM] can help in relieving muscle fatigue and back pain. Our belt wearers can enjoy other activities like reading, watching television or relaxing while being massaged. The remote controlled Vibro Shape[TM] belt uses twin power osimotion technology and offers the option of a massage with or without heat. Avisana's www.vibroshapebelt.com website uses advanced streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater.  web technology to demonstrate the Vibro Shape[TM] belt to site visitors.

About Avisana: Avisana is in the business of marketing consumer products designed for personal comfort, massage and therapeutic relief. Avisana focuses on products that are effective, easy to use and improve a person's active lifestyle.

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
. The words or phrases "may," "intends," "expects," "estimate," "indicate," "plans," "anticipates," "could," "if," "will," "should" or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in forward-looking statements as a result of a number of risks and uncertainties. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Avisana cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, Avisana does not undertake, and Avisana specifically disclaims any obligation to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 23, 2007
Words:441
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