Avisana Corp. Acquires Thera Back(TM) Belt from Neurosurgeon.

NEW YORK -- Avisana Corp., (OTC:AVSA), a marketer and distributor of leading edge consumer products designed for personal comfort, massage and therapeutic relief, announced today that Avisana acquired the surgeon developed Thera Back[TM] belt through an exclusive worldwide licensing agreement. The Thera Back[TM] belt is the latest therapeutic device created by Dr. Jeffrey S. Yablon, MD, board certified neurosurgeon, who has treated back ailments for 25 years. Avisana adds Thera Back[TM] Belt to its line of new products that address people's need to improve their personal comfort and target back pain in convenient ways that fit their active lifestyles.

John Mitchell, CEO of Avisana Corp., said "We are extremely pleased to have signed the agreement with Dr. Yablon, whose reputation in U.S. hospitals and remarkable Thera Back[TM] Belt we greatly admire. Scientific research and development worldwide is creating new product opportunities in the U.S., the largest market for wellness products. Avisana's business is identifying and selling leading edge new products targeting that need. Our Thera Back[TM] Belt was patented by Dr. Yablon and designed using his 25 years experience as a surgeon and caring for patients. What is most exciting about Thera Back[TM] is its patented use of advanced thermoelectric technology to deliver hot and cold massages to those patients who suffered from back pain. Unlike products that need to be frozen or microwaved with each use or expensive single use patches, the latest Thera Back[TM] technology is envisioned to be convenient for consumers and a money saving solution to their back pain."

Avisana's products target the four out of five people who Dr. Yablon estimates will experience back pain during their lives and the more than 31 million Americans who are suffering at any given time. Dr. Yablon cites back pain as among the leading causes of absenteeism from work and an obstacle for today's active lifestyles. Avisana plans a full scale marketing launch of its line of belt products to reach more than 100 million households by airing infomercials on U.S. cable channels and major TV network affiliate stations across the U.S.

About Avisana: Avisana is in the business of marketing consumer products designed for personal comfort, massage and therapeutic relief. Avisana focuses on products that are effective, easy to use and improve a person's active lifestyle.

This press release contains forward-looking statements. The words or phrases "may," "intends," "expects," "estimate," "indicate," "plans," "anticipates," "could," "if," "will," "should" or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in forward-looking statements as a result of a number of risks and uncertainties. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Avisana cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, Avisana does not undertake, and Avisana specifically disclaims any obligation to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.