Avis Rent a Car Awards Advertising Account to McCann Erickson.GARDEN CITY, N.Y.--(BUSINESS WIRE)--Sept. 7, 1999-- Avis Rent A Car today announced it has awarded its $30 Million advertising account to McCann Erickson McCann Erickson is a global advertising agency network, with offices in over 130 countries and almost eight decades of multinational experience . McCann is a subsidiary of the Interpublic Group of Companies . Other agencies that made final presentations were Ammirati Puris Lintas and Lowe & Partners/SMS both New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of based agencies. Maria Miller, Senior Vice President, Marketing at Avis, said "all three finalists did an extraordinary job understanding our customers, company and employees in a very short time. McCann Erickson simply went the extra mile in terms of their strategic insight and creative approach. We are delighted to have them as our new partner." Avis Rent A Car, Inc., with locations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. and the Latin American Caribbean region is one of the leading car rental companies in the world. Annually the company completes approximately 15 million rental transactions, with a fleet averaging approximately 200,000 vehicles, generating over $2.2 billion in revenue. For corporate background information and recent news releases, please log onto the Avis Web site at www.avis.com or call Company News at 1-800-758-5804, access code #078975. Pile and Company, the Boston-based management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects firm, managed the review. |
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