Avis Goes Digital With ntl.Business/Travel Editors BRACKNELL Bracknell (brăk`nəl), city (1991 pop. 52,257), Bracknell Forest, S England. Bracknell was designated one of the new towns in 1949, in order to alleviate overpopulation in London. , Berkshire--(BUSINESS WIRE)--July 4, 2000 Avis Avis: see Aviz, Portugal. Europe plc, the leading car rental company in Europe, Africa, the Middle East and Asia, today announced that it has signed an agreement with ntl, the complete communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. , to enable subscribers to book car rental through their TV screens. Through ntl's interactive platforms, viewers will be able to find information on Avis car rental, to make a reservation and to buy an Avis ex-rental car. Avis aims to extend this offering in due course to include online quotes and bookings for cars worldwide. This new service is part of Avis' commitment to making car rental easier by increasing customers' access to electronic distribution channels. The service gives ntl subscribers, over multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. , access to car rentals via interactive TV. This latest agreement builds on Avis' presence on interactive television and Avis plans to extend this type of service to other cable TV based channels in the UK and Germany. Avis Chief Executive, Mark McCafferty, comments: "Integrating our content into ntl's interactive Travel Channel forms part of our strategy to lead the development of e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. for car rental. Making use of this new and exciting media allows us to reach customers at a time and place convenient to them. We are looking at ways of making rentals with Avis as easy and quick as possible and our agreement with ntl allows us to do just that." Notes to Editors: -- Avis Europe is the leading car rental company across Europe, Africa, the Middle East and Asia. It serves more than seven million customers a year through a network of over 2,700 locations in over 112 countries. -- NTL uses state-of-the-art technology to deliver telephone, tv, internet and interactive services to UK homes and businesses with 22 million homes watching ITYV, CH4 and CH5; 5.6 million of those homes are within its fibre-optic broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). network. ntl helped pioneer digital tv and is involved in digital terrestrial Dealing with the earth. See terrestrial link. , cable and satellite and launched the UK's first interactive service in March 1999. Avis Europe internet site : www.avis-europe.com |
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