Avid to Launch Major European Tour in 2002.

Business/Technology Editors

PINEWOOD, England--(BUSINESS WIRE)--Nov. 27, 2001

Multi-city events focus on local, personalized customer relationships;

company will not exhibit at IBC 2002

Avid Technology, Inc. today announced it will launch a major series of customer events in 2002 that will bring Avid products and solutions directly to major cities across Europe. The company said it wants to make it easier for Avid customers, prospects and the media to stay in touch with Avid at a local level. As a result, the company also said it does not plan to exhibit at the 2002 International Broadcasting Convention (IBC).

While the company indicated its satisfaction with the IBC tradeshow, it believes it is important in today's market to mount a sustained campaign, throughout the year, as the most effective way to stay in touch with and serve its customers.

Graham Sharp, vice president of European sales and operations commented, "This is clearly a major shift in our marketing strategy, but it is really the market that is changing. There's just so much to talk with customers about, but often so little time to have a quality discussion. We want to offer a more personal experience to our existing users, such as broadcasters and post production companies, whilst growing our user base in the enterprise and new media markets.

"We favour holding a large number of targeted local events across Europe as opposed to a single Europe-wide event. We believe it's the best way to bring Avid closer to our customers," Sharp said.

The local Avid events will kickoff in early 2002 and run throughout the year. Each conference will be designed to appeal to specific sections of the media market, from Broadcast seminars to multi-media training and user groups, each tailored to the local environment. There will also be a session dedicated to meeting local media. In addition to the customer-event series, the company intends to continue its investments in localized user groups, other regional customer programs and numerous trade shows in various countries across Europe.

Details on the customer events -- including cities, dates and venues -- will be unveiled early in 2002.

About Avid Technology, Inc.

Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects and streaming media -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Now, building on its Oscar(R), Grammy(R) and Emmy(R) award-winning heritage in creating content, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com.

(c) 2001 Avid Technology, Inc. All rights reserved. Avid and NewsCutter are registered trademarks and AirSPACE, Avid Unity and Make, Manage and Move Media, Unity, and AirSpace are trademarks of Avid Technology, Inc. iNEWS, iNEWS ControlAir and Media Browse are trademarks of iNEWS, LLC. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts, Inc., Grammy is a registered trademark of The National Academy of Recording Arts & Sciences, Inc, and Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners.