Avid ships Version 6 for its Media Composer and Film Composer system family; Release 6 Incorporates a Host of New Features and Increased Functionality for Broadcast Applications.TEWKSBURY, Mass.--(BUSINESS WIRE)--Nov. 27, 1995--Avid Technology, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AVID) announced today it has begun shipping Version 6 for the Company's industry-leading Media Composer family of digital nonlinear editing See nonlinear video editing. and finishing systems. Based on the Avid Broadcast Video Board, Version 6 incorporates significant new functionality including new online image resolutions with compression levels as low as 3:1; support for mixable resolutions; support for 720 pixel media (720 x 486 NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. ; 720 x 576 PAL) as specified in the CCIR-601 specification; and component video I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output. I/O - Input/Output (Betacam SP: R-Y, B-Y, Y). "With Version 6 for Media Composer, we are further illustrating our commitment to providing the industry with the most robust, feature-rich systems available today," commented Dave Cobosco, director of product management for Avid's Post Production Division. "Media Composer's advancements in image quality and sound processing provide editors with an even more effective and efficient tool with which to complete finished projects directly from disk," continued Cobosco. Don Wells, principal at Highland Productions and a beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the site for Version 6, concurs. "Avid has brought the digital nonlinear online post-production process to a new echelon with the introduction of Version 6 for its Media Composer systems. The new online resolutions and increased audio functionality provides users with a truly integrated, all-digital suite for finishing projects in-house. This technology is exactly what the industry has been waiting for." Introducing the Avid Broadcast Video Board Media Composer Version 6 is based on the Avid Broadcast Video Board and provides support for 720 x 486 images (NTSC) or 720 x 576 images (PAL) and component video I/O (Betacam SP: R-Y, B-Y, Y). It also incorporates support for a dedicated full-screen video monitor, allowing users to view edits instantly in full-screen. Additionally, Version 6 adds true 16x9 support, which permits film or video editing See nonlinear video editing and video editor. in widescreen aspect ratio for future media formats such as HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates . Avid Raises the Benchmark for Online Image Quality with New Avid Video Resolutions (AVRs) Version 6 for Media Composer introduces new single-field and two-field online image resolutions with enhanced picture quality for the 900, 1000, 4000 and 8000 models. New image resolutions include: o AVR (Automatic Voltage Regulation) See voltage regulator. 75, a new two-field image resolution which yields approximately 3:1 compression and features image quality with frame sizes of roughly 210KB/frame, making it exceptionally useful on complex footage and titles. o AVR 70 and 71 are two-field, online resolutions which are comparable to Avid's AVR 26 and 27 image resolutions, respectively. o AVR 12, a new two-field draft resolution which is mixable with Avid's two-field AVR 70, 71 and 75 online resolutions. o AVR 8s, a new high-end, single-field image resolution which is visually comparable to AVR 75 and is ideal for CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). development and video game production. Additionally, Media Composer Version 6 adds support for mixable resolutions within the same image family (i.e. users can mix single-field resolutions with other single-field resolutions or two-field resolutions with other two-field resolutions). Support for Avid Multicamera Version 6 also provides users with support for Avid Multicamera, the leading digital editing technology being employed by sitcom editors for Hollywood's Fall '95 television season. Avid Multicamera enables playback of four simultaneous streams of video in the source monitor and a fifth stream in the record monitor, all moving at sound speed. This technology adds unparalleled speed and flexibility to the multicamera editing process, which involves shooting with multiple cameras to cover different angles. Avid's ability to display four cameras running together lets multicamera professionals make editorial decisions by seeing these areas of coverage played back in sync. New Audio Enhancements in Version 6 Version 6 for Media Composer adds significant new audio features including real-time EQ, which is standard in all Media Composer models. This new feature provides high-quality, three-band, semi-parametric EQ, leveraging technology from Avid's Audio Division. Also, it affords for control of low-shelf and high-shelf audio EQ filters with three selectable Frequency Turnover Points, as well as a sweepable parametric midrange. EQ Settings can be saved on a per-clip basis, providing users with the benefit of simultaneous movement of both the adjusted clip and its corresponding EQ settings. Additionally, settings can be saved and applied to a different clip, precisely as with video effects See digital video effects. . Media Composer Pricing and Availability Media Composer Version 6 for NuBus Power Macintosh See Power Mac. (computer) Power Macintosh - Apple Computer's personal computer based on the PowerPC, introduced on 1994-03-14. Existing 680x0 code (both applications and device drivers) run on Power Macintosh systems without modification via a Motorola 68LC040 emulator. systems is shipping now. Upgrades will be available to current Avid customers. AVR 70 is standard for online Media Composer models 900, 1000, 4000 and 8000. AVR 71 is standard with the 4000 and 8000 models and AVR 75 is standard with the 8000. AVR 71 (priced at $4,500) and AVR 75 (priced at $4,500) are options for all online Media Composer systems. Avid Multicamera, priced at $10,000, is an option for Film Composer and Media Composer 4000 and 8000 models. About Avid's Media Composer Family Since 1989, Avid has led the widespread acceptance of digital nonlinear post-production with its Emmy Award-winning Media Composer family. Today, with more than 7,000 systems in use worldwide, Avid Media Composer offline, online and film editing systems are the professional's choice for creating finished video programs for broadcast, review copies, EDLs or negative cut lists. The Media Composer family ranges from the entry-level Media Composer 400S to Avid's top-of-the line Media Composer 8000, featuring real-time, integrated 2D and 3D digital video effects Visual effects created in the computer that provide interesting transitions from one scene to another rather than just switching frames. They include fading or dissolving the frame, wiping one frame over another and flipping the frame. See wipe, morphing and digital effects. ; two-field, finishing-quality images; and all of Avid's offline and 24 fps film editing capabilities. -0- Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc., headquartered in Tewksbury, Mass., is an international developer and supplier of comprehensive, all-digital solutions for capturing, creating, editing and distributing media. Now joined through mergers with Digidesign, Elastic Reality and Parallax Software Parallax Software was a game developer who created the Descent series. Parallax Software was started by Matt Toschlog and Mike Kulas. After the release of Descent II, the company was split in two to form Volition, Inc. , Avid's product line encompasses industry-leading nonlinear film, video and audio editing Audio editing is the process of taking recorded sound and changing it directly on the recording medium (analog) or in RAM (digital). Audio editing was a new technology that developed in the middle part of the 20th century with the advent of magnetic tape recording. , special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. and image processing image processing Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished software, as well as networking, server and storage technologies, for applications including television and film post production, broadcast news, desktop video, multimedia and music production. Avid, Film Composer and Media Composer are registered trademarks of Avid Technology, Inc. All other trademarks contained herein are the property of their respective owners. CONTACT: Avid Technology, Inc. Stacey Hurwitz, 508/640-3622 or Schwartz Communications, Inc. Deirdre O'Connell, 617/431-0770, x 217 |
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