Avid and eMotion Collaboration Expands Digital Media Content Creation and Management Capability; eMotion's MediaQuest Digital Media Management Solution.

Business/Technology Editors

IBC 2000

AMSTERDAM, The Netherlands--(BUSINESS WIRE)--Sept. 7, 2000

At the International Broadcasting Convention (IBC) 2000, Avid Technology, Inc. (NASDAQ: AVID), announced today the capability for Avid's Symphony, Media Composer, and Xpress products to link with eMotion's MediaQuest product, providing improved efficiencies for creating, reviewing or approving digital material. The solution allows edited video on a Media Composer to be merged into the MediaQuest digital media management system via a simple drag-and-drop functionality, right to a desktop. Using the Avid OMM (Open Media Management) format, the commercial interoperation of these products represents a huge leap forward from existing management solutions.

"The linkage of eMotion's enterprise asset management products with Avid's industry-leading nonlinear editing systems and Avid Unity MediaNet shared media network solution is tangible proof of Avid's commitment to the open nonlinear production environment," said Jim Frantzreb, product marketing manager for Avid Unity. "This interoperation moves the collaborative media production and distribution environment to a new level of enterprise-wide availability and control."

The solution allows an Avid editor to drag and drop Avid sequences or elements to and from the MediaQuest media management system. Editors can then access their media from anywhere in the enterprise. Unlike other asset management solutions, MediaQuest preserves all of the Avid metadata files, thereby eliminating the need for re-entering descriptive information. Once the asset is registered in MediaQuest, approved users can do a variety of things including, track assets and grant rights, search using eMotion's patented multimedia natural language search engine, or collaborate interactively on development of the composition or elements.

"This cooperative effort leverages the strengths of Avid's editing and networked storage systems, and eMotion's MediaQuest asset management system to give the entire enterprise access to digital media," said Bob Griffin, CEO of eMotion. "Now content that was once only visible to an Avid editor can be searched, browsed and collaborated regardless of their location."

MediaQuest is priced between $75,000 to $100,000 depending on system configuration. The Avid MediaQuest Interface server is priced separately, and pricing has not been finalized for the additional interface module. The complete product will ship in late September 2000.

About eMotion

eMotion, Inc. is the global leader in digital media management. We offer a complete line of software tools and web-hosted services that power the entire lifecycle of media management, from creation and collaboration to searching, storage and distribution. The company is based in Vienna, Virginia, with offices in Redwood City and Los Angeles, New York and Chicago. For more information, visit us at www.emotion.com.

About Avid Technology, Inc.

Avid Technology, Inc. is an industry-leading provider of digital media creation and distribution solutions. From its industry revolutionizing nonlinear editing and finishing solutions, to its standard-setting audio and animation tools, and high performance technology for delivering TV-quality video over the Internet, Avid gives customers the power to communicate to multiple audiences with creativity and ease. Avid solutions, which span a wide range of markets and price points, are used for Web, special effects, video, audio, film, television, broadcast news, music, the Internet and games. Projects using Avid products have been honored with Oscar(R), Emmy(R) and Grammy(R) awards, as well as a host of other global awards. Avid markets and sells its products globally, and maintains corporate headquarters in Tewksbury, MA. For more information, visit Avid's web site at www.avid.com.

(c)2000 Avid Technology, Inc. All rights reserved. Product specifications and pricing are subject to change without notice. Avid, Digidesign, Media Composer and Avid Xpress are registered trademarks and AVX, Symphony, Avid Unity and AudioSuite are trademarks of Avid Technology, Inc. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a registered trademark of The National Academy of Recording Arts & Sciences, Inc. All other trademarks contained herein are the property of their respective owners.