Avid and Sony Announce Alliance to Develop MPEG-based Nonlinear Editing Systems for News.LAS VEGAS--(BUSINESS WIRE)--April 18, 1999-- At NAB'99, Avid(R) Technology, Inc. and Sony Corporation today announced that they have agreed to create an alliance to pursue the development of new post-production and broadcast news products. Under this alliance, the two companies intend to execute an agreement to work together to create an Avid nonlinear news editing system that will interoperate with Sony's new line of MPEG-based broadcast equipment. Designed on the Avid NewsCutter(R) digital nonlinear news editing system, the system would provide all the features and capabilities of the NewsCutter product and would support the MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). format. The two companies also intend to collaborate to enable the current NewsCutter product to interoperate with Sony's DVCAM Sony's version of the DV (Digital Video) tape technology. DVCAM improves quality by increasing the tape speed from 18.8mm/sec to 28.2mm/sec. It also increases track width from 10 to 15 microns for added reliability. equipment, in addition to its current DV capabilities. Finally, Avid and Sony intend to collaborate on 24P post-production workflow solutions for High Definition television as well as High Definition solutions for broadcast news. "We are pleased to announce our alliance with Sony, the leader of the broadcasting industry," stated Bill Miller, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. "By combining Sony's MPEG expertise and technology with Avid's world-class NewsCutter nonlinear technology, we can provide our customers a great MPEG news editing solution. As broadcasters adopt MPEG-based systems, this alliance will allow us to provide them with a seamless method of acquisition, editing and playback for the entire news production process." "Avid is the number one company for nonlinear editing See nonlinear video editing. systems," said Mitsuru Ohki, president of Sony Corporation's Broadcasting and Professional Systems Company. "Our collaboration with Avid is what the market requested, and I believe that many of our customers will benefit from the Sony-Avid alliance. Together with Avid, Sony aims to create an efficient production environment by utilizing DV and MPEG compression technologies, as well as to promote the future growth of HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates . "Ever since Sony launched the concept of an 'MPEG World' at last year's NAB, the industry responded with the establishment of a Pro-MPEG Forum (Professional MPEG Forum) An organization founded in London in 1998 for the advancement of the MPEG-2 standard. The Forum helped develop the MXF file format for exchanging video production data between servers. The offices of the secretariat were located at BBC Radio Northampton. to spread the use of MPEG throughout the industry. Avid's commitment today further strengthens MPEG's role as an industry-wide standard for the future," added Ohki. The Sony compatible Avid MPEG editing solution would initially be available as an upgrade to the Avid NewsCutter family of products. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : The Broadcast and Professional Company of Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. is a leading U.S. provider of video and audio equipment for the broadcast, production, business, industrial, government, medical, and education markets. Sony offers a wide array of products and systems for image capture, production, and display. Sony also provides specialized equipment and systems for data recording, duplication, electronic photography/publishing, videoconferencing A real time video session between two or more users or between two or more locations. Although the first videoconferencing was done with traditional analog TV and satellites, inhouse room systems became popular in the early 1980s after Compression Labs pioneered digitized video systems , high definition video, interactive and security applications. Sony Electronics' annual sales exceed $10.5 billion. The company has more than 25,000 employees in the U.S. and Mexico. More information about Sony products can be found on the World Wide Web at http://www.sony.com/nab, or readers may call 800/686-SONY. Additional press information is available at http://www.sony.com/news. Avid Technology, Inc. is an international, industry-leading provider of digital audio and video tools for information and entertainment applications. The company's products are used by a variety of customers worldwide including film, television and interactive content producers, TV news broadcasters, corporate communicators and consumers. For more information, visit Avid's Web site at www.avid.com. |
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