Avid and Matrox Join Forces To Bring Video Editing Solution To The Mass Market.TEWKSBURY, Mass. and MONTREAL--(BUSINESS WIRE)--July 1, 1998-- Companies Will Deliver Affordable and Easy-To-Use Video Editing See nonlinear video editing and video editor. Solution for Home and Business PC Users Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AVID), an industry leader and pioneer in digital video editing solutions, and Matrox Graphics Inc., a world leader in the graphics industry, today announced an agreement to offer a Windows-based desktop video editing solution for home and PC users. The combined solution will include Matrox's Marvel G200-TV and Marvel G200 graphics and video hardware and the Avid Cinema Windows video editing software Video editing software is application software which handles the editing of video sequences on a computer. It usually includes the ability to import and export video, cut and paste sections of a video clip, and add special effects and transitions; and it sometimes includes the , providing users with an affordable and easy-to-use way to create professional-looking movies on a personal computer. The Matrox Marvel G200-TV and Marvel G200 integrate hardware Motion-JPEG compression for high-quality video capture along with integrated 2D/3D acceleration. The Marvel G200-TV and Marvel G200 will bundle the Avid Cinema nonlinear video editing Editing video in the computer. Also called "nonlinear editing" (NLE), digital nonlinear systems provide high-quality post-production editing on a desktop computer. However, some detail may be lost if lossy compression is used to store the images (see lossy compression). software for Windows 95, enabling users to digitally capture, edit and produce professional-looking, Hollywood-style movies in an inexpensive and easy way. With Avid Cinema software, full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. , still images, audio or graphics can be easily captured from a VCR VCR: see videocassette recorder. VCR in full videocassette recorder Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound. , camcorder, TV or the Web and then edited using Avid's award-winning nonlinear editing See nonlinear video editing. capabilities. High-quality movies can be distributed in a variety of formats including Web TV, VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. tape or as QuickTime or AVI (Audio Video Interleaved) A Windows multimedia video format from Microsoft. It interleaves standard waveform audio and digital video frames (bitmaps) to provide reduced animation at 15 fps at 160x120x8 resolution. Audio is 11,025Hz, 8-bit samples. movies for use in multimedia presentations or on a web site. "We are excited to offer consumers the ability to easily make movies, either for home, school or the office," said Dan Wood, senior product manager at Matrox Graphics. "Matrox and Avid joined forces because both companies saw a clear market opportunity. Bringing together Matrox's second generation solution for video editing that offers professional-quality hardware video capture with fun and easy-to-use Avid software means we're introducing the first product that truly answers the needs of the growing consumer video market. This combined solution will put into consumers' hands the same editing techniques that most well-known Hollywood producers are using but at a fraction of the cost and with no learning curve." Avid Cinema for Windows, developed by Avid, is an easy-to-use, affordable digital video editing and publishing solution. Avid Cinema utilizes Avid's nonlinear editing technology, which has been used in the creation of many of Hollywood's biggest movies and TV shows -- including the Academy award-winning film, "Titanic" and Emmy award-winning TV show, "Seinfeld." Designed for the novice user, Avid Cinema enables consumers to script their own movie using storyboard A sequence of images and annotations for a cartoon, animation or video. Storyboards are previews of the final version and typically contain mockups rather than final art and images. Before computers, storyboards were drawn with pen and ink on lightweight cardboard. templates for home, school and business projects. The Avid Cinema editing environment allows users to manipulate digital video and audio clips, apply transition effects, and add voice-overs, soundtracks, titles or credits. The Matrox Marvel G200-TV and Marvel G200 are an all-in-one hardware video editing solution and 2D/3D graphics accelerator for the home and business user. The Marvel G200-TV and Marvel G200, powered by the new Matrox MGA-G200 graphics controller, offers award-winning acceleration for all 2D/3D Windows-based applications, features a hardware MJPEG MJPEG Motion Joint Photographic Experts Group chip for professional-quality video capture and editing and allows users to output their desktop to a big screen TV. "The agreement between Matrox and Avid brings to the Windows 95 desktop video editing market a product that is backed by the undisputed leaders of both the graphics board and video editing worlds," said Jim Duval, product manager at Avid Technology. "By combining our experience and technology vision, we are offering a powerful combination that can turn every PC into a little Hollywood. Because it is so affordable and easy to use, everyone -- from school children to grandparents grandparents npl → abuelos mpl grandparents grand npl → grands-parents mpl grandparents grand npl -- will be able to create fun and entertaining movies." Pricing and Availability The Matrox Marvel G200-TV, which will be jointly marketed by Avid and Matrox, will be sold through Matrox's existing sales channels, which includes CompUSA stores nationwide. The Matrox Marvel G200-TV, Marvel G200 and the bundled Avid Cinema software are targeted for availability in third quarter of 1998 for an ESP (1) (Enhanced Service Provider) An organization that adds value to basic telephone service by offering such features as call-forwarding, call-detailing and protocol conversion. of $329 (U.S.D.). About Matrox A Montreal-based graphic chip designer and board manufacturer, Matrox Graphics Inc. is a leader in the graphics industry. In 1993, Matrox was the first to introduce a 64-bit graphics engine for the PC market with its MGA (1) (Monochrome Graphics Adapter) A display adapter that employs Hercules Graphics, combining graphics and text on a monochrome monitor. (2) (Matrox Graphics Accelerator) A trade name used by Matrox Graphics Inc. Series and the first to introduce high quality video editing to the consumer market with its breakthrough Rainbow Runner series in 1997. Matrox's innovative graphics and video technology has been recognized with an unprecedented 300 international awards over the last five years. With 20 years of experience, Matrox continues to deliver leading edge solutions to the graphics and video industry at the best price/performance. About Avid Technology Avid Technology, Inc., is an international, industry-leading provider of digital audio and video tools for creating content for information and entertainment applications. Avid products are used by customers ranging from communications professionals to film, television and interactive content producers to broadcast news organizations. For more information, visit Avid's World Wide Web site at www.avid.com. Avid is a registered trademark and Avid Cinema is a trademark of Avid Technology, Inc. All other trademarks contained herein are the property of their respective owners. (c)1998 Avid Technology, Inc. All rights reserved. Product specifications subject to change without notice.
CONTACT: Avid Technology
Julie Gordon, 978/640-3486
julie_gordon@avid.com
or
Matrox Graphics Inc.
Debbie Hynes, 514/969-6300, x2310
dhynes@matrox.com
or
Sara-Lynne Levine, 514/969-6000, x6322
slevine@matrox.com
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