Avid and Masstech Group Enter Into Product Licensing Agreement.Integration of Avid Technology's Editing Workgroups With Masstech Group's Media Lifecycle Management Solutions Means Big Workflow Improvements for Broadcasters TORONTO -- Masstech Group, Inc. a leader in media lifecycle management announced today it has entered into a license agreement with Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AVID). The agreement, which covers the integration of Masstech's SAvI(SM) (Smart Avid Interface) and Avid Transfer Manager server, delivers significant improvements in workflow productivity to broadcasters. "Avid has clearly established itself as a world leader in video editing See nonlinear video editing and video editor. and we are pleased to be working closely with them to deliver greater workflow efficiencies through the tight integration of our products," said Sudy Shen Shen, in the Bible, place, perhaps close to Bethel, near which Samuel set up the stone Ebenezer. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Masstech Group Inc. "We look forward to continuing our strong relationship with Avid and working together to make digital file based workflows - from ingest in·gest tr.v. in·gest·ed, in·gest·ing, in·gests 1. To take into the body by the mouth for digestion or absorption. See Synonyms at eat. 2. , to editing, to playout - a reality for all broadcasters." The collaboration between the two companies allows users of Masstech's SAvI to streamline workflow processes throughout the on-air environment. Broadcasters can automate the movement of content across a number of concurrent workflows which can include ingest, archive, automation, editing, news and playout systems. Johnathon Howard, Director, Broadcast & Media Publishing at Avid "We are pleased that Masstech is solving customer problems by integrating with our solution. No one vendor can do everything and Avid is dedicated to keeping our system open so that companies like Masstech can continue to add unique value to the workflow." Masstech's powerful MassStore[TM] media lifecycle management solution provides the backbone content lifecycle management and productivity enhancements for today's most advanced digital television broadcast and production environments. Masstech Group's powerful SAvI supports both Avid Interplay[TM] and Avid Unity[TM] environments, to provide a powerful platform for facility content management and storage. Masstech Group's industry leading MassStore media lifecycle management solution and transcoding platform combined with Avid's production environments put content storage, archiving and repurposing at the editors' fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. . About Masstech Group Masstech Group Inc. is a developer of software and embedded Inserted into. See embedded system. hardware solutions to enable management, conversion, distribution, and sharing of digital content across open IT storage/server platforms and networking infrastructures. The company's offerings in Media Lifecycle Management, Workflow Productivity Enhancement, Business Continuity & Compliance provide customers with value enabling solutions developed through a combination of visionary products and engineering leadership. The company's products are available from a direct sales force and global channel partners. For more information on Masstech Group and products, please visit www.masstech.com. All trademarks appearing herein are the properties of their respective owners. About Avid Technology, Inc. Avid Technology, Inc. is the world leader in digital nonlinear A system in which the output is not a uniform relationship to the input. nonlinear - (Scientific computation) A property of a system whose output is not proportional to its input. media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's award-winning products and services, please visit: www.avid.com. Avid, Avid Unity and Interplay are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. All other trademarks contained herein are the property of their respective owners. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion