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Avid Widens Its Lead with 110 End-to-End Digital News Production Customers; Success Rate Driven by Productivity Gains and Proven Industry-standard Solutions.


Business Editors/High-Tech Writers

TEWKSBURY, Mass.--(BUSINESS WIRE)--July 21, 2003

With Avid Unity(TM) for News shared-storage and media asset management solutions ordered by or installed at 110 broadcast customers, Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID.

Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE)
, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AVID) has significantly widened its worldwide lead as the provider of choice for end-to-end digital news production solutions.

The rapid adoption rate began more than two and a half years ago with the introduction of Avid Unity for News in December 2000, and is the result of broadcasters increasingly transitioning from tape-based newsrooms to nonlinear digital production environments to achieve significant time- and cost-savings. Avid customers now using end-to-end broadcast solutions span the world and include major networks, such as ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Toronto 1 in Canada, Australia Broadcasting Corp. in Sydney, and TV Azteca TV Azteca is the second largest Mexican television network. It was established in 1968 as the state-owned Instituto Mexicano de la Televisión ("Imevisión"), and was privatized under its current name in 1993. Its flagship program is the newscast Hechos.  in Mexico; station groups including Gannett and Sinclair Broadcast Group The Sinclair Broadcast Group (SBG) NASDAQ: SBGI is the operator of the largest number of local television stations in the United States with a total of 59 stations across the country in 38 primarily small and medium markets, many of which are located in the South and ; and small market television stations, such as PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
 member station Louisiana Public Television.

"The reliability, scalability, and unparalleled performance, which are unique to the Avid Unity for News system, continue to be a strong draw for broadcasters who want to make the transition to an all-digital news production workflow," said David Schleifer, director of Avid Broadcast. "Our integration of powerful media asset management tools, editing, storage, and newsroom solutions encourages collaboration through connectivity. The adoption of our solution underscores that Avid has become the provider of choice for all-digital news production for the broadcast industry."

"Avid Unity for News solutions have helped us implement dramatic cost savings and efficiencies across our entire broadcasting operation," said Ignacio Suarez, vice president of News at TV Azteca. "Avid solutions have also allowed us to improve the overall quality of our programming and the speed with which we can deliver our news and other timely content to viewers across Mexico and beyond."

The Avid Unity for News system is at the heart of each of the 110 end-to-end digital news production environments purchased by Avid customers. The system offers reliable, real-time shared-storage for 50 or more high-resolution editing workstations, assisting newsrooms in locating, accessing, and using media assets anywhere on their network as soon as they are recorded. It also features bi-directional background file movement for simultaneous ingest in·gest  
tr.v. in·gest·ed, in·gest·ing, in·gests
1. To take into the body by the mouth for digestion or absorption. See Synonyms at eat.

2.
 and play-to-air, even under extreme demands. When broadcasters combine the Avid Unity for News system with Avid(R) NewsCutter(R), iNEWS(TM) and AirSPACE(TM) systems, they create a single integrated workflow system to simultaneously acquire, edit, encode, upload, and re-purpose news stories for output to terrestrial, satellite or Internet feeds.

"We've managed to sell more end-to-end broadcast solutions than all of our competition combined," said Schleifer. "More importantly, we believe the 110 deals we've won represent less than 5 percent of the addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be  market opportunity that Avid is pursuing."

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management and distribution solutions, enabling film, video, audio, animation, games, and broadcast news professionals to work more efficiently, productively and creatively. For more information about the company's Oscar(R), Grammy(R), and Emmy(R) award-winning products and services, please visit: www.avid.com.

(C) 2003 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. Avid, Film Composer, AirSPACE, NewsCutter and Avid Unity are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. iNEWS is a trademark of iNews, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer(R) system for motion picture editing. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of The National Academy of Recording Arts and Sciences The National Academy of Recording Arts & Sciences, Inc. is known variously as The Recording Academy or NARAS. Established in 1957, The Recording Academy is a U.S. , Inc. All other trademarks contained herein are the property of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 21, 2003
Words:645
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