Avid Technology and Minerva Systems to enhance OMF Interchange for MPEG Digital Video Publishing.LAS VEGAS--(BUSINESS WIRE)--April 10, 1995--Avid Technology, the leading supplier of comprehensive solutions for capturing, creating, editing and distributing digital media, and Minerva Systems, the leader in entertainment-quality MPEG encoding MPEG encoding is the process of capturing (digitizing) or converting (re-encoding) video and/or audio to one of several MPEG video and/or audio standards (codecs) for distribution (Internet, LAN) or for archiving to optical disc (CD, DVD). , today announced they are jointly proposing extensions to the Open Media Framework (OMF OMF - Object Management Facility.
Part of the DAA proposed by Hewlett-Packard and Sun. )(R) Interchange file format (file format) Interchange File Format - (IFF, full name "EA IFF 1985") A generic file format published by Electronic Arts as an open standard. IFF is chunk-based and hierarchical so files can include other files. It is easily extensible and an all round Good Idea. targeted to digital video publishing.
The proposal will include a set of compression directives to be added to OMF to facilitate the creation of high quality video content for distribution in MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). compressed digital format. The proposal will be presented to the member companies of the OMF Program for discussion and approval.
"It is the goal of OMF to enhance the productivity of video professionals," stated Greg Clukey, OMF Program Director at Avid. "Through our work with Minerva, we will provide a stronger and more intelligent link between video editing See nonlinear video editing and video editor. and MPEG distribution using OMF."
"The OMF encoding extensions link the worlds of digital video editing and digital video distribution," said Mauro Bonomi, Minerva founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "The joint effort between Avid and Minerva will simplify the creation of entertainment-quality MPEG digital video assets."
OMF Interchange was developed to provide a common file format for the exchange of digital media and compositional data In statistics, compositional data are quantitative descriptions of the parts of some whole, conveying exclusively relative information.
This definition, given by John Aitchison (1986) has several consequences:
The proposed compression directives would add an additional level of information particular to MPEG encoding which will allow video processing systems to optimize the compression process. Encoding specific information includes target bitrate and resolution, close caption and subtitle tracks, and animation and graphic overlay data.
Minerva Systems Inc., founded in 1992, is the leading supplier of entertainment-quality MPEG-based digital video processing and encoding solutions. Minerva has headquarters at 2933 Bunker Hill Lane, Santa Clara, CA, 95054, and is backed by leading venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed
5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M  , including Accel Partners, Kodak Corporation's Aperture Fund, Merrill, Pickard, Anderson & Eyre, and U.S. Venture Partners.
Headquartered in Tewksbury, Massachusetts, Avid Technology, Inc. is an international supplier of comprehensive solutions for capturing, creating, editing and distributing digital media. Avid is pioneering nonlinear film, video and audio editing software and hardware technologies for applications ranging from desktop video to broadcast news. Integrated with the company's storage and networking solutions, Avid's products are used in post-production facilities; production companies; network, independent and cable television stations; advertising agencies; educational institutions and corporate film and video departments worldwide. Avid's products are sold through direct sales offices and a network of distributors and resellers around the world.
CONTACT: Minerva Systems
Johnny Ng, 408/970-1780
Greg Clukey, 508/640-6789