Avid Technology and Minerva Systems to enhance OMF Interchange for MPEG Digital Video Publishing.
The proposal will include a set of compression directives to be added to OMF to facilitate the creation of high quality video content for distribution in MPEG compressed digital format. The proposal will be presented to the member companies of the OMF Program for discussion and approval.
"It is the goal of OMF to enhance the productivity of video professionals," stated Greg Clukey, OMF Program Director at Avid. "Through our work with Minerva, we will provide a stronger and more intelligent link between video editing and MPEG distribution using OMF."
"The OMF encoding extensions link the worlds of digital video editing and digital video distribution," said Mauro Bonomi, Minerva founder and CEO. "The joint effort between Avid and Minerva will simplify the creation of entertainment-quality MPEG digital video assets."
OMF Interchange was developed to provide a common file format for the exchange of digital media and compositional data among heterogeneous platforms. The OMF format already provides the information to allow video processing equipment to exchange digital media data as well as compositional data such as cuts, transitions, tracks and effects.
The proposed compression directives would add an additional level of information particular to MPEG encoding which will allow video processing systems to optimize the compression process. Encoding specific information includes target bitrate and resolution, close caption and subtitle tracks, and animation and graphic overlay data.
Minerva Systems Inc., founded in 1992, is the leading supplier of entertainment-quality MPEG-based digital video processing and encoding solutions. Minerva has headquarters at 2933 Bunker Hill Lane, Santa Clara, CA, 95054, and is backed by leading venture capital firms, including Accel Partners, Kodak Corporation's Aperture Fund, Merrill, Pickard, Anderson & Eyre, and U.S. Venture Partners.
Headquartered in Tewksbury, Massachusetts, Avid Technology, Inc. is an international supplier of comprehensive solutions for capturing, creating, editing and distributing digital media. Avid is pioneering nonlinear film, video and audio editing software and hardware technologies for applications ranging from desktop video to broadcast news. Integrated with the company's storage and networking solutions, Avid's products are used in post-production facilities; production companies; network, independent and cable television stations; advertising agencies; educational institutions and corporate film and video departments worldwide. Avid's products are sold through direct sales offices and a network of distributors and resellers around the world.
CONTACT: Minerva Systems
Johnny Ng, 408/970-1780
Greg Clukey, 508/640-6789