Avid Technology and Microsoft Kick Off "Make Your Mark" Seminar Series in Boston on October 3.

Free Event Brings Today's Hottest Talent in Film, Music, Animation and Gaming Together to Help Aspiring Stars Break into the Industry

BOSTON -- Avid Technology (NASDAQ: AVID)

WHAT: Avid and Microsoft are collaborating to sponsor the "Make Your Mark" event series - a four city U.S. tour open to aspiring filmmakers, music producers, animators and game designers interested in learning from industry professionals about what it takes to break into the competitive world of film, music, gaming and animation. Attendees will also have the opportunity to learn more about the tools professionals are using to make their creative mark.

WHEN: Wednesday, October 3, 2007 - 3 p.m. to 8 p.m.

WHERE: Boston University 

Photonics Center

8 Saint Mary's Street

9th Floor

Boston, MA 02215

The Boston event will kick off with an interactive panel session, moderated by Scott Campbell, general manager of Broad Street Digital. The panel will cover tips and tricks for getting noticed and getting ahead in film, TV, music and 3D. Panelists include:

* Matt Dentler, producer of the South by Southwest Film Festival and Conference;

* Debbie DeMontreux, SVP Original Productions and Development at the Independent Film Channel (IFC);

* Music Industry Talent Scout, Tim Sweeney, founder of Sweeney and Associates; and

* Mark Bourbannais, president and founder of Modus FX

INDUSTRY PRESENTERS AND BREAKOUT SESSIONS:

Carmen Rizzo, producer-mixer-programmer and writer: "Professional Remixing and Production Techniques" and "Redefining the Studio"

Rizzo is a two-time Grammy nominee and has worked on albums for a range of influential artists including Seal, Coldplay, Alanis Morissette, Paul Oakenfold, BT and Tiesto, amongst many others.

The Rondo Brothers, musicians and professional composers: "Music Creation in a Virtual Environment" and "ProTools and the Art of the Remix"

The Rondo Brothers, Jim Greer and Brandon Arnovick, met during the late 90s while playing in the San Francisco music scene. While gigging away in their own bands, both musicians found themselves doing a wide variety of production, songwriting and studio work. Since then, the pair has collaborated on a variety of remix and scoring work for the NFL, The Gap, Footlocker, Nike, Gatorade and Lucasfilm.

Todd Akita, 3D technical director, PSYOP:

"How to Break Into the Post Industry"

Akita is Technical Director for PSYOP and is a celebrated 3D expert. Recent PSYOP projects include work for some of the world's most recognizable brands, including but not limited to Mercedes, Infiniti, MTV, Renault, Bombay Sapphire, AT&T, McDonalds, Nike and Coca-Cola.

Dan Moses, filmmaker and producer, First Track Productions:

"Extreme Filmmaking"

Moses is a producer at First Track Productions, focused on extreme snow sports. In addition, he is a freelance film and TV producer, editor and cinematographer, tackling a diversity of formats and genres. His latest projects include two internationally distributed snow sports films and a widely distributed podcast series. His work can be found on national television, in film festivals, on the Web and in a ski shop near you.

In addition to the "Make Your Mark" event in Boston, additional seminars will be held in New York, Los Angeles and San Francisco throughout the month of October.

REGISTRATION: Registration for "Make Your Mark" is currently open for all four cities and is required to attend. For a more detailed schedule and information on the "Make Your Mark" events and/or to reserve a spot please visit: http://makeyourmark.avid.com/registration.asp?campaignID=6.

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar[R], Grammy[R], and Emmy[R] award-winning products and services, please visit: www.avid.com.

(c) 2007 Avid Technology, Inc. All rights reserved. Avid, Digidesign, M-Audio, Softimage and Pro Tools are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid[R] Film Composer[R] system for motion picture editing. Digidesign, Avid's audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools[R] digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.