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Avid Technology and Beatnik to Bring Web-Based Music and Sound to Avid User Community via AvidProNet.com.


Business/Technology Editors

TEWKSBURY, Mass.--(BUSINESS WIRE)--April 10, 2000

AvidProNet.com provides video professionals with easy access to new

production music and sounds library

Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID.

Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE)
, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AVID), an industry leader in digital audio and video tools for information and entertainment applications, today announced an agreement to provide Avid's user community with direct online access to Beatnik Inc.'s new music and sound library via AvidProNet.com(TM). AvidProNet.com, a B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  portal for media professionals, will feature links to beatnik.com, enabling users to search for, select and purchase production music and sounds from the Beatnik library through their browser browser

Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used
.

"Beatnik is committed to offering creative professionals an easy and convenient way to demonstrate and license music and sound clips," said Lorraine Hariton, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Beatnik. "We are delighted to be working with Avid and its AvidProNet service portal to provide its user community with access to the critical interactive audio technologies and content to create personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
, unique soundtracks for their creations via the Web."

Beatnik Production Music contains more than 120,000 music and sound files. The site allows for the searching, auditioning, licensing and downloading of production-quality music and sound clips from more than 15 prestigious music libraries. With Beatnik Production Music, Beatnik has created a faster, easier way for producers to bring music and sound to their creative projects including long-play broadcast shows, television and radio commercials and Web sites. By offering a one-stop, online solution, Beatnik gives creative professionals the power to browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser. , sample, license and download music and sound files all in one place for use in creative productions via a secure, e-commerce enabled destination.

"Avid is totally committed to helping our customers take advantage of the Internet revolution. AvidProNet.com enables us to extend their reach from the desktop to the Web. We are delighted to add Beatnik Production Music to the increasing number of high-quality web-based resources and services available though AvidProNet.com," said Mike Rockwell, chief technology officer, Avid Technology.

About Avid Technology, Inc.

Avid Technology, Inc. is an international, industry-leading provider of digital audio and video tools for information and entertainment applications. Avid's products are used by a variety of customers worldwide including film, television and interactive content producers producing interactive video and audio content for the Internet, TV news broadcasters, corporate communicators and consumers. For more information, visit Avid's Web site at www.avid.com.

(c)2000 Avid Technology, Inc. All rights reserved. Product specifications are subject to change without notice. Avid and Digidesign are registered trademarks and AvidProNet.com, OMM OMM Organisation Météorologique Mondiale (French: World Meteorological Organization)
OMM Organización Meteorológica Mundial (Spanish: World Meteorological Organization)
OMM Organizzazione Meteorologica Mondiale
 and Open Media Management are trademarks of Avid Technology, Inc. All other trademarks contained herein are the property of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 10, 2000
Words:450
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