Avid Technology Teams with Lollapalooza to Deliver Interactive Concert Experience.Business Editors/High-Tech Writers TEWKSBURY, Mass.--(BUSINESS WIRE)--July 21, 2003 Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID) is collaborating with pioneering music festival Lollapalooza lol·la·pa·loo·za also lal·la·pa·loo·za n. Slang Something outstanding of its kind. [Origin unknown.] to offer a one-of-a-kind, interactive concert experience that involves video, graphics, text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. , and special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. . Using the revolutionary Avid Media Composer(R) Adrenaline(TM) system introduced in April 2003, Lollapalooza video editor Paul Harb is working backstage to edit both live footage and clips from previous stops on this year's tour and prepare segments for immediate broadcast on giant screens throughout the venues. Concertgoers can interact with visual images on the screens by using their cell phones to enter contests to win backstage access, VIP passes, autographed CDs, posters, T-shirts, and other merchandise. "We have 'LollaTron' screens placed throughout the festival," said Lollapalooza organizer Perry Farrell <includeonly>|</includeonly> of Jane's Addiction Jane's Addiction was an American rock band featuring Perry Farrell (vocalist), Dave Navarro (guitarist), Eric Avery (bassist), and Stephen Perkins (percussionist). The band formed in Los Angeles in the mid-1980s and dissolved in 1991. and Porno for Pyros Porno for Pyros was a US musical group and was Perry Farrell's and Stephen Perkins' next project after their former band Jane's Addiction. History Following the demise of the critically and commercially successful Jane's Addiction project, frontman Perry Farrell and fame. "During each show, we're asking people to watch the screens and use their cell phones to interact and communicate with the entire audience. There are lots of surprises, and just about anyone can get lucky and win some really amazing prizes." "Media Composer Adrenaline is the perfect tool for this live concert application. We're capturing video, graphics, and text, editing it, and turning it around instantly in .avi format for live broadcast on the giant screens," said Harb. "To do it right, we needed a reliable, professional system with unparalleled real-time performance, and Media Composer Adrenaline delivered on all counts." The Avid Media Composer system in use at each Lollapalooza venue is powered by Avid's new Adrenaline Digital Nonlinear Accelerator (DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. ) hardware, which delivers superior processing power of its own while at the same time harnessing the strength of the host CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. - in this case, an HP xw8000 workstation. The Avid Media Composer Adrenaline system features multi-stream, real-time standard definition video editing, effects, advanced color correction, and expandability to 10-bit HD. About Lollapalooza Founded in 1991 by Jane's Addiction front man Perry Farrell, Lollapalooza launched the current generation of summer touring festivals, which has included Sarah McLachlan's Lillith Fair, the HORDE Festival, and Moby's Area:One. Lollapalooza 2003 - which opened July 5 in Indianapolis and is scheduled to run through August 24 -- marks the festival's comeback after a six-year hiatus. Headlined by Jane's Addicton, this year's lineup also includes Audioslave, Incubus incubus (ĭng`ky  bəs), lascivious male demon said to possess mortal women as they sleep and to be responsible for the birth of demons, witches, and deformed children. , Queens of the Stone Age, A Perfect Circle, Jurassic
5, the Donnas, and the Distillers. For up-to-the-minute information,
please visit www.lollapalooza.com.About Avid Technology, Inc. Avid Technology, Inc. is the world leader in digital nonlinear media creation, management and distribution solutions, enabling film, video, audio, animation, games, and broadcast news professionals to work more efficiently, productively and creatively. For more information about the company's Oscar(R),Grammy(R), and Emmy(R) award-winning products and services, please visit: www.avid.com. (C) 2003 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. Avid, Film Composer, Media Composer, and Adrenaline are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer(R) system for motion picture editing. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of The National Academy of Recording Arts and Sciences The National Academy of Recording Arts & Sciences, Inc. is known variously as The Recording Academy or NARAS. Established in 1957, The Recording Academy is a U.S. , Inc. All other trademarks contained herein are the property of their respective owners. --30--CH/
CONTACT: Avid Technology, Inc.
Carter Holland, 978-640-3172
carter_holland@avid.com
or
Weber Shandwick
Eleanor McMahon, 617-520-7100
emcmahon@webershandwick.com
KEYWORD: MASSACHUSETTS
INDUSTRY KEYWORD: SOFTWARE HARDWARE ENTERTAINMENT MUSIC ELECTRONIC
GAMES/MULTIMEDIA
SOURCE: Avid Technology, Inc.
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