Avid Technology Ships Media Suite Pro Video Editing Software for Silicon Graphics Workstations.TEWKSBURY, Mass.--(BUSINESS WIRE)--January 4, 1995--Avid Technology Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AVID), the leading supplier of professional nonlinear film, video and audio editing Audio editing is the process of taking recorded sound and changing it directly on the recording medium (analog) or in RAM (digital). Audio editing was a new technology that developed in the middle part of the 20th century with the advent of magnetic tape recording. software, has begun shipping Media Suite Pro for the Indigo family, the first professional digital video editing See nonlinear video editing and video editor. system for Silicon Graphics systems. Combined with Silicon Graphics systems' powerful computational and graphics capabilities, Media Suite Pro gives users the ability to make videos for scientific visualization scientific visualization Process of graphically displaying real or simulated scientific data. It is a vital procedure in the creative realization of scientific ideas, particularly in computer science. , product presentations and sales tools, training, grant proposals, and game development. Media Suite Pro for the Indigo family is designed to provide a wide range of graphically- and visually-oriented professionals with a tool to express and exhibit their ideas more creatively. It has the same professional image quality, intuitive cut/copy/paste editing and instant random access capabilities that have earned the company two Emmy Awards and multiple accolades from the computer, film and broadcast industries for its Media Composer and Media Suite Pro for Macintosh products. This product is the newest Avid desktop video editing solution and will be joined by a Windows version next spring. "Our goal in the Business Solutions group is to extend the power of video beyond Avid's traditional film and video markets." said Bob Sullivan, vice president and general manager of Avid's Business Solutions Group. "Delivering the first digital video editing product for the Silicon Graphics platform allows us to address the needs of new customers ranging from scientists and engineers to animators and games developers." Avid Media Suite Pro Applications Media Suite Pro for the Indigo family will enable customers to incorporate graphics such as structural and molecular models, CAD/CAM/CAE drawings, real-time simulations and 2-D/3-D animations from popular Silicon Graphics applications with video and audio to produce high-quality finished programs. Programs created with Media Suite Pro can be recorded, edited and played at full-size and full-motion, as well as recorded directly from the computer onto videotape in real time. Media Suite Pro and Open Media Framework Media Suite Pro is compatible with the Open Media Framework (OMF OMF - Object Management Facility. Part of the DAA proposed by Hewlett-Packard and Sun. ) Interchange, an industry-standard file format for seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. of digital data among applications and across platforms. Through OMF, users can exchange video, audio, graphics and animation files with other OMF-compatible applications on Silicon Graphics and other platforms. Features, Configuration and Pricing Avid Media Suite Pro for the Indigo family features: o Broadcast quality images. o Programmable video effects See digital video effects. including: dissolves, wipes, motion control, chroma key See color key. , transitions and picture-in-picture. o An integrated anti-aliased titling tool from Xaos Tools Inc. o NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. , composite and S-Video input and output; PAL support scheduled to be released in early 1995. Media Suite Pro for the Indigo family includes Media Suite Pro application software and user documentation. Hardware requirements for Media Suite Pro for the Indigo family include: an Indy, Indigo2 or Indigo workstation with appropriate graphics and video boards; a Cosmo Compress card; 64 MB RAM; one Avid-approved disk drive; and a Silicon Graphics color graphics The ability to display graphic images in colors. monitor. Media Suite Pro software is priced at $14,995 (U.S.) and is available from Avid- and Silicon Graphics- authorized resellers. -0- Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) Inc., headquartered in Tewksbury, Mass., is an international developer and supplier of comprehensive solutions for capturing, creating, editing, and distributing digital media. Ranked #9 by Fortune magazine and #5 by Inc. magazine on their lists of america's 100 fastest-growing companies for 1994, Avid is a pioneering developer of nonlinear film, video and audio editing software and hardware and networking technologies for applications ranging from desktop video and post production to broadcast news. Avid's products are sold through direct sales offices and a network of distributors and resellers around the world. CONTACT: Avid Technology
Mimi Englander, 508/640-3157
Mike Stojda, 508/640-3615
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